2008 INDIE BEAUTY Winner It's a tie! Betty Beauty Inc. bettybeauty is the creator of a new beauty category with BETTY- Color for the Hair Down There. Started in 2006 by entrepreneur Nancy Jarecki, bettybeauty has gone where no one in the beauty industry has ever been. Betty™ is the first hair color specially formulated for the hair down there. BETTY covers gray and offers beautiful natural colors to be a true blonde, bright auburn, brunette or jet black. Betty’s specialty colors and stencil shapes are a big hit for all ages! BETTY colors are formulated with natural ingredients like elderflower and cherrybark. In its first year, BETTY sold over 100,000 kits in 23 countries. BETTY is sold in salons, spas, beauty stores and recently, Bed Bath and Beyond. The BETTY philosophy goes beyond creating a popular product; it breaks the taboo often associated with female sexuality. It has empowered women with a newfound confidence and created a BETTY lifestyle. www.bettybeauty.com AND Clark’s Botanicals Clark's Botanicals was born out of tragedy when company founder Francesco Clark suffered a crippling spinal cord injury in a pool diving accident. At age 24, he lost the ability not only to walk, but even to sweat. This led to chronic breakouts. When no remedies proved effective, Clark worked with his physician father to develop botanical formulas that completely re-balanced his skin. In 2005, he began selling them online. Today, all Clark's Botanicals products feature skin-balancing Jasmine Absolute. The essential oil, derived from nocturnal blooms, is antibacterial, anti-inflammatory and immuno-stimulating. It calms and heals most skin types, from young to mature, oily to dry, and normal to sensitive. This Fall, eight paraben-free items are launching in prestige distribution with updated packaging. A percentage of profits goes to The Spinal Cord Injury Project at Rutgers University. "Clark's Botanicals is an organic part of me and my recovery," says Clark. http://www.clarksbotanicals.com   2007 INDIE Beauty Award Winner: skyn ICELANDtm skyn ICELANDtm Solutions for Stressed Skin is the only skincare brand created to combat the physiological effects of stress on the skin.   About the Indie Beauty Award Formerly named the Enterprising Beauty Award, CEW's Indie Beauty Award celebrates the creativity, originality and entrepreneurial spirit at a small independent beauty company. It's a name change designed to engage and introduce beauty consumers to the ingenuity of an "indie." The 2008 Indie Beauty Award is chosen by the CEW Board. Entry Guidelines Companies who enter must: Manufacture beauty products Have first introduced products in the US in 2003 or later Be neither wholly or partially owned by a larger company Have not already won an Indie/Enterprising Beauty Award   Questions about the Beauty Awards? Contact: Sheila Refael, Events Manager 212-685-5955 x17 srefael@cew.org