ABOUT PARTICIPATING IN THE PRODUCT DEMONSTRATION
PRODUCT DEMONSTRATION
WEDNESDAY, FEBRUARY 20, 2008
5 - 6 PM -- VIP PREVIEW
6 - 8 PM -- GENERAL SESSION
Metropolitan Pavilion & Altman Building
DEMONSTRATORS ENTER AT METROPOLITAN PAVILION (125 W. 18th Street)
125/135 West 18th Street, Btwn. 6th & 7th Aves.
New York, NY 10011
P: 212.463.0200
F: 212.627.2098
W: www.metropolitanevents.com
http://www.altmanbldg.com/
DEMONSTRATOR REGISTRATION
DEADLINE: Friday, February 8, 2008
Registration for demonstrators is now closed.
You must register a separate demonstrator for each of your product entries. You must be the entry administrator to log in to your account and click on each of your products to register a demonstrator. You can have only one demonstrator per product entered. Substitutions are not allowed.
Demonstrators will NOT be allowed to attend without being pre-registered.
GENERAL INFORMATION
DISPLAY/SETUP INFORMATION
DEMONSTRATOR INFORMATION
BREAKDOWN INFORMATION
MISCELLANEOUS
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GENERAL INFORMATION
Why am I required to participate in the Product Demonstration?
Companies submitting products in the 2008 Beauty Awards MUST participate in the Product Demonstration on Thursday, February 20, 2008. The Product Demonstration gives you the opportunity to showcase your product to the voting panel: the over 4100 members of CEW, industry professionals and experts in the field of beauty. Failure to demonstrate will result in disqualification from the Beauty Awards.
KEY EVENT DATES
12/10/07 Deadline to confirm participation in Demonstration Gift Bag (To confirm participation, email srefael@cew.org).
12/10/07 Deadline to reserve booth at Product Demonstration (To confirm participation, email srefael@cew.org).
1/07/08-1/11/08 Demonstration Gift Bag products must be sent to Fulfillment Works between these dates. Shipments will not be accepted before or after these dates. DO NOT SEND GIFT BAG PRODUCTS TO THE CEW OFFICES.
2/20/08 Product Demonstration Event
SHOW TIMELINE
12:00 - 2:00 PM SETUP PERIOD - Demonstration Setup /Check-in
2:00 PM All Set-up personnel must exit the facility
3:00 - 4:00 PM Demonstrator Check-in (Enter at the Metropolitan Pavilion)
4:30 PM Demonstrators at their stations
5:00 - 6:00 PM VIP Preview (Enter at the Altman Building)
6:00 - 8:00 PM Open Session
8:00 PM Event Ends
8:00 - 8:30 PM Member Demonstrators can collect gift bags
8:00 - 10:00 PM Demonstrator Move-out
Why should I submit product in the Demonstration Gift Bag?
Participating in the Demonstration Gift Bag is an excellent way to showcase your product to CEW members, beauty industry professionals who comprise the Finalist voting panel. While participation is not required, most companies who enter the Beauty Awards choose to submit in the Demonstration gift bag. In order to ensure the fair and equal distribution of products, sampling will NOT be permitted at the individual product stations.
For more information on participating, email srefael@cew.org.
As an exhibiting company, can I attend this event?
Due to space constraints, Exhibiting Companies can only attend the event if they are an actual Demonstrator or are a CEW member and purchase tickets. No tickets will be available for general sale.
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DISPLAY/SETUP INFORMATION
What are the demonstrator display rules/regulations?
- Setup of the demonstration area must take place during Setup Period (12:00 - 2:00 PM view show timeline).
- CEW will provide each entrant with 1/2 half a table (3 ft. l x 2 ft. w) with white linens for each product entry
- All displays, tester units, posters, etc. MUST fit within the provided space. Any exhibitor materials found to be infringing on common or other demonstrator space are not allowed
- Storage is limited to the space underneath your table
- Individual companies are responsible for setup of their demonstration areas
- All entries must provide a sign that identifies your product, product company & category for each entry, to be displayed in your designated area
- The Demonstrator must check in with CEW Staff upon arrival at the space (Btwn. 3:00 PM - 4:00 PM). Check-in will be located at the METROPOLITAN PAVILION (125 W. 18th Street).
DON’T:
- Do not distribute product samples at your table (you may TEST products)
- Do not display free-standing/floor posters, promotional signage, advertising (all signage must fit on your table)
- Do not show video presentations, multi-media, or other technological display/promotion
- Do not distribute any bags with name of product or company (considered promotional)
- Do not have any candles or other open flames
- Do not bring displays requiring access to electrical power outlets or water sources
DO:
- Please provide applicators/towelettes, tissues and a trash can if you test your products.
- You may distribute or display posters, brochures, postcards or pamphlets about the product entered ONLY
- You may use table overlays or flowers as part of your display
- You may bring risers or containers to hold pamphlets or demonstration products (glass bowl, basket, or similar)
- You may display table-top posters, promotional signage, advertisements and tester units
- You may bring items to demonstrate/test the product including:
- Head w/ wig to demonstrate hair styling product
- Scent strips, cotton balls, tissues, make-up remover etc.
Please use your discretion. If a demonstrator’s materials obviously infringes upon, stands out or otherwise detracts from other tables, or demonstrators use any other means of securing an unfair advantage, CEW staff will ask the demonstrator to put that item away under their table.
If you are unsure as to the appropriateness of something you’d like to bring to the demonstration, feel free to contact Fawnia Soo Hoo at 212 685 5955 ext 13 or via email at srefael@cew.org.
When can I set up my exhibit?
Setup of the demonstration area will take place on February 20, 2008 during SETUP PERIOD (12:00 PM - 2:00 PM - view show timeline). Setup staff will not be permitted on premises before or after this period. Setup staff on site will be asked to leave at the end of this period.
Can I distribute product/product samples at my table?
In order to ensure the fair and equal distribution of products, sampling will NOT be permitted at the individual product stations. Companies have the option of participating in the Demonstration Gift Bag, which will be distributed to all attendees. Why should I submit product in the Demonstration Gift Bag?
Can my product tables be next to each other?
No. To facilitate viewing by the voting panel, entries are grouped by category, then by company name. In the event that a company has two products entered in the same category, there is still no guarantee that they will be next to one another, as they may fall at the end of a row.
Where can I store additional materials/personal items on the day of the event?
All supplies must fit underneath the Demonstrator’s table. Additional space is not available.
Why am I required to carry Exhibitor Insurance for this event?
ALL DEMONSTRATING COMPANIES MUST CARRY LIABILITY INSURANCE. CEW IS NOT RESPONSIBLE FOR ANY DAMAGES OR INJURIES INCURRED BEFORE, DURING OR AFTER THE DEMONSTRATION.
How can I send exhibit materials on the day of the event?
Demonstrators must carry in all exhibitor materials during Setup Period (12:00 PM - 2:00 PM - view show timeline). ALL DELIVERIES SENT DIRECTLY TO THE METROPOLITAN PAVILION WILL BE REFUSED.
Can I send exhibit materials BEFORE the day of the event?
No. DELIVERIES SENT TO CEW OR THE METROPOLITAN PAVILION BEFORE THE EVENT WILL BE REFUSED.
Can I have more than one setup person?
Each product entered can have up to 2 set-up personnel, however, all non-demonstrating personnel will be asked to leave the premises at the close of Setup Period (2:00 PM - view show timeline) to facilitate clean-up before the event, NO EXCEPTIONS.
Can I setup my display before or after the Setup Period?
No. Due to space/cleaning constraints, we ask that ALL DISPLAYS be set up during Setup Period (12:00 - 2:00 PM - view show timeline).
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Can I have a raffle at my table?
No. Entrants are not allowed to have raffles or other prize incentives at the Product Demonstration.
DEMONSTRATOR INFORMATION
Why must I have one demonstrator per product entered?
We require each ENTRY to provide a demonstrator for individual exhibition to ensure that each product entered receives equal representation to the voting panel.
Who can be a demonstrator?
Demonstrators can be male and do NOT have to be members or CEW. Please note that this person will have to demonstrate & answer general questions about this product—we recommend providing someone who feels comfortable dealing with large crowds.
Demonstrator Check-in
Demonstrator check-in will be located in the Metropolitan Pavilion (125 W. 18th Street). Demonstrators MUST check in between 3:00 - 4:00 PM on February 20th and receive a demonstrator badge and bracelet (see below). Any entry whose demonstrator has not checked in by 4:00 PM will be disqualified, no exceptions.
What are the demonstrator badges & bracelets for, and how can I get one?
Demonstrator badges & bracelets help event attendees & personnel identify your demonstrator. Bracelets and wristbands will be provided to each demonstrator upon check-in. ONLY ONE BADGE & WRISTBAND will be issued to each product, and they must be worn AT ALL TIMES by the Demonstrator during the demonstration. Demonstrators found not wearing both the badge & wristband will be escorted from the event. Only one demonstrator will be allowed per product entered.
Someone else is demonstrating my product, what should they bring?
Please have them bring photo id, the product name, company & category & contact name. Demonstrators will not be permitted to enter without this information.
Do demonstrators receive product gift bags?
Gift bags will be only be distributed to demonstrators who are CEW members AND have registered as an attendee at www.cew.org and paid the $25 entrance fee. PLEASE NOTE: Gift Bags will be distributed to Member Demonstrators at the end of the event ONLY. Demonstrators WILL NOT be permitted to pick up gift bags during Exhibition Hours (Demonstrator Pickup Time: 8:00 - 8:30 PM - view show timeline).
Can I have more than one demonstrator?
Unfortunately, due to the popularity of this event, we limit companies to only ONE demonstrator per product entered, NO EXCEPTIONS. Demonstrators at the event found to not have the Demonstrator Badge & wristband will be escorted from the building, NO EXCEPTIONS.
Can a demonstrator switch out with another demonstrator?
Demonstrators will NOT be allowed to switch out with other demonstrators–a demonstrator may leave event facility to take a break, but will not gain re-admittance to the event unless she is in possession of both the Demonstrator Badge & wristband. Demonstrators at the event found to not have the Demonstrator Badge & wristband will be escorted from the building, NO EXCEPTIONS.
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POST EVENT BREAKDOWN INFORMATION
When can I breakdown my exhibit?
Exhibitors may not begin breakdown until the end of the exhibition (8:00 - 10:00 PM - view show timeline) All exhibitor materials must be removed from the facility that night (view show timeline). Any items left at demonstration tables will be discarded.
Can I breakdown my exhibit before the end of show?
No. Companies who breakdown before the close of show (8:00 PM - view show timeline) risk disqualification.
Can I leave items overnight for pickup the next morning?
No. Demonstrators needing assistance in removing exhibit items must arrange pickup at the close of the show. (8:00 - 10:00 PM).
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MISCELLANEOUS
What are the nearby hotels/accommodations?
W Hotel: 212 592 8870
Tribeca Grand: 212 519 6600
Soho Grand: 212 965 3000
Southgate Tower Suite Hotel: 212 563 1800
Chelsea Savoy: 212 929 9353
Where can I park my vehicle?
AREA PARKING LOTS (BETWEEN 6th & 7th Avenues):
• 142 West 18th
• 152 West 18th
• 136 West 19th
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What is the attire for this event?
This is a business event.
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