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PRESS RELEASE FOR IMMEDIATE RELEASE Press contact: CEW PRODUCT DEMONSTRATION KICKS OFF BEAUTY AWARD SEASON Insiders Vote on Best Beauty Products of 2007 NEW YORK, February 26, 2008 – Nearly 600 new products from over 285 brands will help create the biggest cosmetic exhibition of all time at the Cosmetic Executive Women (CEW) Beauty Awards Product Demonstration on February 20th. Held at the Metropolitan Pavilion in New York City, the event welcomes beauty experts to sample, test and ultimately vote for the best new beauty products of the year. At stake is the industry’s highest honor—the title of “Insider’s Choice.” The annual list of CEW Winners is regarded by women nationwide as being their personal guide to the best in beauty. Vetted by a voting membership of over 4,000 beauty professionals, the Beauty Awards are peerless for identifying breakthrough innovation. “Consumers are ultimately looking for the quick-fix when it comes to beauty products. They don’t have the time to sample everything on the market—that’s our job. CEW members know the best in beauty and are willing to share their expertise,” says Carlotta Jacobson, CEW President. The CEW Beauty Awards encompass a two-step voting process: CEW members will first determine the finalists in each of 26 categories. The CEW Board of Governors will later vote to determine the winners. Both ballots - for finalists and winners - will be cast electronically and tabulated by Ernst & Young LLP. 2008 CEW Beauty Awards finalists will be identified in early March. The glamorous 2008 CEW Beauty Awards Luncheon will follow on Friday, May 2nd at the Waldorf-Astoria, where TV personality and celebrity presenters will announce the winning products. Also presented at the ceremony will be the Indie Beauty Award, which celebrates the creativity and flair of an independent beauty company. Past winners include skyn Iceland, MD Skincare® by Dr. Dennis Gross,andFreeze 24/7. This year the CEW Web site, cew.org, will give consumers a hub for both product information and online shopping. All Beauty Award product finalists and winners will be posted with retail links for quick purchase and the coveted CEW Beauty Awards Shopping List. The 2008 CEW Beauty Awards are sponsored by Allure, Givaudan, CVS/pharmacy, Crest Whitestrips Daily Whitening + Tartar Protection, ACUVUE® Brand Contact Lenses, WWD Beauty Biz, The Royal Promotion Group, Restylane, KraftWorks, Arcade Marketing, MaCher, HBA Global Expo, Beilis Development, VEET, Vidicom, NeoStrata, Rpr Marketing Communications, Suite K, Digital Plus, Raw Media Network. Categories defined by NPD Group. Ballots tabulated by Ernst & Young. About CEW
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