Indie Beauty Brand skyn ICELAND Wins Top Honors

Cosmetic Executive Women (CEW) Awards Name Best in Indie Beauty

New York, May 2, 2007 ––Cosmetic Executive Women (CEW) presented the annual Indie Beauty Award to skyn ICELAND on May 2^nd at the 2007 CEW Beauty Awards Luncheon. The annual gala was held at the Waldorf-Astoria with 1400 beauty executives in attendance.

The Indie Beauty Award, which celebrates the creativity, originality and entrepreneurial spirit of a small independent beauty company, gives new beauty brands industry-wide recognition.  “Much of the innovation that we are seeing in beauty comes from these enterprising young companies,” says Carlotta Jacobson, CEW President. “The Indie Beauty Award offers a spotlight to these start-ups that are working hard to break into a very competitive market.  It’s a huge boost for them to win.”

Sarah Kugelman, President and Founder of skyn ICELAND, accepted the award from Linda Wells, Editor in Chief of Allure Magazine, who announced this year’s winner.

Kugelman, who has worked in the beauty industry for over 18 years, told the crowd, “We’re thrilled to be honored by CEW in the Indie beauty category. Our competitors are all remarkable, high-quality brands that create revolutionary beauty products. In true Indie spirit, we took a risk by creating skyn ICELAND which offers a way to finally manage the stress on our skin.”

26 new privately-owned companies entered the 2007 Indie Beauty Awards. The winner was determined in a special vote by the CEW Board of Governors—more than 55 women seen as the industry’s elite.

Indie winners are the ones to watch. Last year’s Indie Beauty Award winner was MD Skincare by Dr. Dennis Gross, a company that went on to win a CEW Beauty Award this year for Best Acne Treatment $10 and over.

The 2007 CEW Beauty Awards are sponsored by Allure, Givaudan, Arcade Marketing, FreshLook Color Contact Lenses, CVS/pharmacy, Restylane, Crest Whitestrips Daily Multicare, Rohm and Haas, Lalique, WWD Beauty Biz, Suite K, The Royal Promotion Group, KraftWorks, Vidicom, Ma Cher, HBA Global Expo, Alpha Logica, Digital Plus, Rpr Marketing Communications, Raw Media Network and Palmer’s.

For more information log on to www.cew.org.