Transcripts from the Beauty Awards 2007 Winners on the Today Show

and that's your latest weather. Campbell?

Al, thanks very much. They say it's the oscars for beauty products. Everything from the 
best anti-aging creams to mascara that is worth the bucks to flawless foundation. The 
4,000-member organization that's called the Cosmetic Executive Women have sampled all 
the new beauty products out there, and they've voted for their top choices, and 
president carlotta jacobsen is here with the hot winners for us. Good morning. Welcome.

Thank you.

First, tell us, the women who chose these products really know their stuff, right in

they're really the true beauty experts because these are the women working in the 
cosmetic industry that are formulating the products. We felt they're the best to judge 
what's the best product.

So we trust your judgment here.

Yes, and theirs.

The first one we're starting with are moisturizers that cost $30 and up, more expensive 
ones.

This is the anti-age category which is growing. I was told the every day that every 16 
seconds a woman will turn 50. So this category is great. This is a brightening product. 
It goes beyond just wrinkle filling but it brightens the skin and your skin doesn't look 
dull anymore.

It helps you with age spots and evening out the skin tone and it really works?

Yes.

The oil of ole making a version that's less expensive.

It's very light weight but it's deep moisturizing. It's great on the skin, doesn't feel 
heavy.

Good for the summer.

Absolutely.

Moving on, these are serious anti-age products.

This is by Dr. Pat Wexler, if you want an appointment with her, it's impossible. She's 
a dermatologist to the stars. This is a product that works at night. While you're sleeping 
it burns the skin and fills in wrinkles. This is the real thing for night treatment.

Moving on the hair care products...

I was looking at these. I was looking at stuff before the settingen. What are they?

They're capsules you use every day on dry hair. You don't have to have it on wet hair. 
Like the skin, your hair ages and it becomes dull and thin.

I don't think i've ever heard of an anti-age product for your hair.

This is the dirst one that's been developed. It's actually doing very well in stores.

You crack open these little capsules and put it in your dry hair.

Dry hair and your hair gets a sheen.

Like a moisturizer for your hair. Cool. I might give that a try. This is a cleanser, facial 
cleanser from clinique.

What makes this very special is clinique was the first to come up with a facial soap, and 
that was in the '60s. Now it has a great following. People love it. It's for sensitive skin. 
It gives you a great, clean feel. Now they came out with it in a liquid. It's really the 
first kind.

What would my question be, does it take off make-up? My soap does because we wear so much 
make-up on tv.

It does and it does it gently so your skin doesn't feel tight and doesn't dry out.

That's important.

What is this?

This is the air brush foundation. I was reading about this.

A big breakthrough. This is an appliance. It's battery operated. You put the foundation in, 
and you spray it on your face so you get the most natural...

Like a really fine mist.

I was trying it the other day and didn't know if i had it on or not and you couldn't tell. 
You could never do that with your hands and sponge.

Our make-up people have a machine that air brushes your make-up on. Really. You tried it?

Yes.

I feel like i would screw it up.

No, i was a little afraid.

You have to practice a bit.

It's pretty easy.

It is expensive?

It's $150.

But you buy it and then just refill the foundation.

Your favorite mascara.

Every woman that wears make-up wears mass scar ramp it's the biggest issue because 
people don't like it if it doesn't lengthen and coach. This does both. What's special 
is all the way it's applied. The brush is not a fiber brush. It's a rubber brush.

That's the trick, getting the right brush, isn't it?

Exactly. If it's a fiber, sometimes you get clumps on your eyes. This gives you a natural 
application.

Moving on here, what do we have here?

I love this. This is my before and after, and i am terrible with putting on nail polish. 
This is not fake nails. This is color. You stick it on your nail and go around and take the 
excess off. It has everything in it.

I have to say that, looks really good.

And i'm telling you, i'm bad.

That's impressive.

This is the best one i of ever had.

My favorite, a good sunscreen.

This is great. It's light but great protection, it's 55. Really everyone that's listening 
should use the sun product.

Quick on the fragrance.

This is happily ever after and a new fragrance. You can mix and match.

So you customize your fragrance?

Yes. They're light, too. They're for summer also.

This just goes to prove that women who are still buying fragrance want their man to be 
cool and sexy because this is the new sean john fragrance.

We end with a gift for the men.

Exactly.

Carlotta, great to have you here. Really good stuff. And we will be back right after this.