Almay’s new and improved Smart Shade Foundation delivers the perfect shade thanks to the skin tone matching technology that adjusts during the application of the lightweight, buildable foundation. The white formula is flexible across a range of skin tones and blends flawlessly to create the appearance of smooth, even and fresh skin. Infused with gentle ingredients like niacinamide, hyaluronic acid, electrolytes, and vitamins C and E, the product offers protection from environmental aggressors and helps skin retain its moisture to diminish the look of discoloration and wrinkles. Not only is the foundation kind to skin, but it is to the Earth as well with a cap and tube made from 90% and 72% post-consumer recycled materials respectively.