Amazon continues to lead the charge in the world of digital retail, providing consumers with products from all corners of the world. The online retailer is making a path in the world of prestige beauty with brands such as Dr. Barbara Sturm Molecular Cosmetics and by investing in Japanese beauty retailer istyle to provide customers with even more international options. Lauded for its quick delivery turnaround, Amazon is also known for its wide selection of accessible products and for introducing innovative brands, such as Hero Cosmetics, to the consumer market.