#1 Makeup Launch of 2020 in the U.S.*
FORMULA
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Creamy, buttery, blendable
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Highly pigmented, one-swipe payoff
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Instant pickup with brush
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Infused with the same skin-loving ingredients in iconic Born The Way Foundation
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Coconut water: aids in delicately replenishing skin’s moisture levels
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Alpine rose: helps empower skin’s health and resilience
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Hyaluronic acid: gives a smoother, more youthful appearance
PACKAGING
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Compact comes with mirror and magnetic closure
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Complexion-inspiredpackaging
SHADES
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16 new shades, each one inspired by a shade of Born This Way Foundation
FINISH
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8 matte
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2 shimmer
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3 metallic
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3 sparkle
Born This Way The Natural Nudes Eyeshadow Palette