#1 Makeup Launch of 2020 in the U.S.*
FORMULA

Creamy, buttery, blendable

Highly pigmented, one-swipe payoff

Instant pickup with brush

Infused with the same skin-loving ingredients in iconic Born The Way Foundation

Coconut water: aids in delicately replenishing skin’s moisture levels

Alpine rose: helps empower skin’s health and resilience

Hyaluronic acid: gives a smoother, more youthful appearance
PACKAGING

Compact comes with mirror and magnetic closure

Complexion-inspiredpackaging
SHADES

16 new shades, each one inspired by a shade of Born This Way Foundation
FINISH

8 matte

2 shimmer

3 metallic

3 sparkle