Beginning as a side-hustle in candle making in 2016, founders Matthew Herman and David Kien started the brand by mixing traditionally masculine and feminine scent notes into custom candles that represented their own sense of identity. First giving them to friends and family, the success of their line of candles was immediate. The brand has since expanded into Genderful Fine Fragrances, modern scents for unique identities that help wearers celebrate their complexities and Unmentionables, a line of intimate apparel that focuses on fit rather than pronouns. With additional categories and activations on the horizon, Boy Smells is poised to revolutionize the personal care industry, one genderful product at a time.