With years of formulation, help from Glossier, and our proprietary Tone Variant Technology™, we made Cake Batter – an inclusive and multi-award-winning line of five clean red liquid lipsticks for five skin/lip tones. Each color looks like a true red when applied to its designated lip tone and is modeled on all five skin/lip tones on Pound Cake’s website. This line marks the *first-ever* release of non-nude cosmetics (lipstick, blush, etc.) approached similarly to how cosmetics companies approach foundation.

Cake Batter is not only clean and pigmented, but also gluten-free, vegan, SPF-infused, and uniquely made for all. There are no “universal shades” here at Pound Cake and our community loves that about us.