CERĒ is the first sexual wellness brand founded by an Ob/Gyn, with a suite of pleasure products developed by doctors. Dr. Amir Marashi (Founder) and Dr. Kimberly Lovie Murdaugh (Director of R&D, a Harvard and Yale-trained chemist, engineer, and radiologist) developed Clitogram™, the first clitoral ultrasound protocol, to evaluate the efficacy of their tools and formulations. Using their knowledge of anatomy, they developed Lalalena, the first vibrator shaped like the clitoris. CERĒ’s Enchantment Gel is the first of its kind, featuring a science-backed amino acid formulation of l-arginine and l-citrulline. Enchantment Gel won a 2023 Beacon Award in Beauty Independent’s Product Innovation category.