In a series of conversations with top women beauty leaders about their career passion points, JuE Wong, Olaplex’s CEO, shares her passion for keeping technology at the forefront of the company’s strategy to achieve success.

“A passion of mine is to use technology to serve up good and to do well. I always lead with technology to drive growth and to give Olaplex the chance to leapfrog the competition. We recently upgraded our website to serve two of our key stakeholders: hair professionals and end consumers. This has addressed the migration towards digital during COVID. With this we developed a bespoke hair diagnostic tool that is predictive and personalizes our customer’s needs while protecting their privacy. We also launched Olaplex’s professional app to provide education, community building and commercialization to artists. And, we created a podcast, “Beauty Uncovered,” to provide purposeful content from a first person POV on beauty, separating fact from fiction, discovering different personalities behind the brand while advocating social relevance and being socially responsible. I have also leaned hard into body positivity by making sure our hair content is #unretouched, #unfiltered, and #unapologetic because our community is #unstoppable. This activation propels brand awareness, improves our site experience and increases our conversion. Giving back to our professional community is of key importance whether it’s through scholarships, affiliate partnerships or promoting their content on our social media platforms to highlight their artistry.”

JuE is a 2021 CEW Achiever Award Honoree. To learn more about JuE’s career journey, rise to success and key learnings along the way, make sure to attend this year’s CEW Women’s Leadership Awards virtual event September 9 from 1 p.m. – 5 p.m.