A 100% vegan red lipstick formulated with Hourglass’s patent-pending replacement for carmine — the industry’s standard red pigment produced from crushed female insects. This special-edition shade uses Hourglass’s innovative ingredient, Red 0, to deliver a saturated, true red hue with animal-friendly pigments that do not compromise performance. Available in an exclusive red applicator adorned with a beetle, Red 0 symbolizes Hourglass’ ongoing commitment to animal welfare: zero animal byproducts, zero insects harmed.