The first clean, yet highly efficacious custom multi-use styling gel on the market that provides endless versatility of style and adapts to your life, specific to where you live and your personal hair texture. Free from alcohol and parabens, the flake-free, non-crunchy gel delivers a desired level of hold without compromising on its clean formula.

Every aspect of the formula was carefully crafted to ensure desired level of hold, longevity of style and versatility of looks while infusing hair with hydration, defining curls and preventing unwanted frizz. More than 97% of the product’s ingredients come from natural origin, including the three star ingredients, Aloe Vera, Okra and Sea Moss.