This summer, America’s go-to drug store piloted a new Skin Care Center featuring a wide array of prestige beauty brands to round out CVS’s existing merchandise mix. Building on the success of CVS Pharmacy’s BeautyIRL experiential store format, Skin Care Center was developed to help consumers address individual skin needs with tools, education, and products previously found only in prestige beauty retail, alongside clinically proven mass skin care brands. On-site skin diagnostic tools aim to help consumers assess their specific needs — and identify customized skin solutions — by leveraging advanced LED technology from SkinScope and ModiFace’s Derm Skin analyzer.