Ellis Brooklyn is a clean, sustainable fragrance line founded by New York Times beauty columnist Bee Shapiro. The idea for Ellis Brooklyn was born in 2013, before clean beauty was in the mainstream. Since officially launching in 2015, the brand has rapidly expanded, adding body care and home fragrance to their offerings, while prioritizing safety and sustainability. The brand follows IFRA safety testing, CITES sourcing guidelines, and offsets their carbon footprint with the Carbon Fund annually.