Hair Proud is centered around common hair concerns, Hair Proud consists of four efficacious, easy-to-navigate product ranges: Revive & Repair, Hydrate & Nourish, Smooth & Shine and Everyday Care. From shampoo and conditioner to pre-cleanse and leave-in treatments, Hair Proud is results focused and specifically designed to help prevent hair damage and repair from root to tip. Hero active ingredients typically found in skincare can also boost the health of your hair, helping to repair damage from the inside out. Each expertly blended Hair Proud formula balances clinically proven, skincare-inspired actives with powerhouse natural ingredients to deliver truly transformative results. Featuring a patented mood-boosting fragrance technology.