Clinically proven & designed for areas of the face most prone to loss of firmness, improving skin’s appearance to deliver fast visible results – just 1 week skin looks and feels firmer & by 2 weeks face and neck look visibly lifted. Women agreed it gave them the best results they had seen from a skincare product. Low & high molecular level hyaluronic acids penetrate deeply to improve moisture binding, sustain epidermal firming & plumps the skin surface. HIBISCUS SEED EXTRACT: Rich in amino acids to help restore collagen levels in the dermis, for longer term firming benefit. MATRIXYL 3000 PLUS™: No7’s powerful anti-wrinkle peptide technology targets skin elasticity & elastic components in the skin.