There’s an undeniable power in an iconic bold lip. With one swipe of a super pigmented, bold color you’ve got lipstick courage. The Lady Bold collection celebrates the transformative power of makeup. An advanced concentration of our EM-POWERING pigments with an ultimate lightweight comfortable texture for the most outspoken fully loaded color with a soft as a whisper feel. Featuring a creamy, lightweight formula, that is comfortable, hydrating / non-drying and glides on smoothly. Achieve full coverage with one-stroke intensity in 12 beautifully rich shades.