+ LUX UNFILTERED was co-founded by lifestyle blogger Sivan Ayla and her overly-researched husband Paul Richards. Their goal was to create the perfect product in an attempt to replicate Sivan’s filtered tan on Instagram IRL. Beyond self-tanner, + LUX UNFILTERED is focused on creating quality products for the body to keep skin nourished and glowing year-round. + LUX UNFILTERED products are developed and formulated in Los Angeles, California.