Fable & Mane introduced its first post-wash styling product with an Ayurvedic-inspired heat protectant oil infused with plant-based ingredients that nourish hair from within.

It’s name — Maha which translates to ‘great’ or ‘mighty’ in Sanskrit was the inspiration behind the franchise and product campaign which featured an all-South Asian led model casting celebrating the diversity that exists amongst South Asian cultures.

The heat-protectant oil is designed to suit all hair textures and hair types, however since launching most resonates with consumers with medium-thick textured hair. The scent was carefully crafted by a leading perfumer to provide an aromatic experience to the hair ritual.