Create a true matte lip with a formula that glides on effortlessly and offers 8-hour wear without drying lips. This liquid lipstick is available in a wide range of 32 different shades, that are highly pigmented, with a formula that is cruelty free, vegan and gluten free. It is incredibly lightweight yet long-wearing and is ultra-concentrated to deliver instant-setting color with just one application. Its silky true-matte finish won’t budge or feather because of the blend of high-grade powders and polymers.
Product innovation (optional): Instant-setting color payoff in one-swipe, long-lasting 8-hour wear, transfer-resistant, water-resistant, budge-resistant