Founded by Latina Éva Goicochea in 2018, maude is a modern sexual wellness company built on quality, simplicity, and inclusivity. Since its launch in April 2018, maude has been featured in over 1700+ publications. In July of 2019, maude was one of CircleUp’s 25, an “annual award recognizing some of the most innovative consumer brands on the market”, part of The Lead’s Foremost 50 in both 2020 and 2021, voted one of the 45 Most Powerful Brands by WWD in 2022, and has been heralded as “redefining the sex essentials industry for modern consumers” by Forbes. The company launched in Sephora online in 2022 and in-store in 2023 as the first sexual wellness brand ever carried by the retailer.