A stamp of approval by Frédéric Fekkai holds a lot of weight: he’s created some of the most luxurious hair and body care products—and high-end salons—in the business.
In beauty for more than 30 years, Frédéric has bought and sold his namesake brand three times, learning a thing or two along the way when it comes to brand building, raising capital and navigating prestige beauty.
Today, Frédéric serves as Executive Chairman & Founder, Fekkai Brands, and runs Provençal beauty brand Bastide with his wife Shirin. He recently relaunched his namesake hair care brand FEKKAI as sustainable, clean, and vegan with all the salon performance his customers love.
A CEW member since 2017, Frédéric said he values programs such as the CEW Beauty Creators Awards for its acknowledgement of “the best of the best in the industry voted on by the experts in product efficacy and performance.”
Frédéric’s iconic place in the beauty industry makes him an ideal candidate to serve as a CEW Beauty Creators Awards Ambassador to help raise awareness and excitement for this year’s program.
Be sure to vote for this year’s Beauty Creators Awards Winners!
