OLAY Regenerist Niacinamide + Peptide 24 Face Moisturizer hydrates to visibly improve skin for 2x stronger skin barrier, and hydrates better than the $100, $300, and $500 cream. This hydrating moisturizer, with a delightful, light fragrance, absorbs quickly with no greasy residue. The product also offers a silky smooth lightweight feel. It’s crafted by OLAY’s most experienced scientists with clinically proven technology, with 99% pure Niacinamide, to improve skin’s moisture barrier. It also acts as a moisture-magnet to retain water and keep skin hydrated.