Despite ever-increasing competition, the French-owned company has maintained its status as one of the leading beauty retailers across the globe. Sephora continues to grow its already wide reach with moves such as the expansion into more than 1,100 Kohl’s locations. Sephora stays on top of the beauty curve with diversity-leading initiatives, including its “Try Something Good” section, which highlights Black-owned brands, and Sephora Accelerate, a brand incubation program for BIPOC-founded brands.