Addressing the consumer need for cleansers that don’t dry out skin, Softhance™ MR conditioning agent is a nature-derived, biodegradable ingredient that deposits itself on the skin from rinse-off cleansing systems, enabling skin moisture retention and leaving consumer-perceivable skin softness. Broad surfactant compatibility enables creation of sulfate-free or anionic surfactant-based hand, face or body washes and scrubs that are both clear and conditioning. Consumer studies have shown that Softhance™ MR improves foam and leaves skin feeling perceivably softer and moisturized even after rinse-off. Softhance™ MR has a high nature-derived content of 82% and is vegan-suitable, non-GMO, and non-microplastic.