The INKEY List was born from a need to cut through the beauty marketing jargon, decipher and deliver the knowledge and tools for consumers to understand ingredients, what they do, and how to use them in your skincare routine. We wanted to create highly efficacious formulas at prices that don’t break the bank; our products range from $5-25. At our core, we are essentially a service-led brand. We have evolved to ensure that we meet our consumer with knowledge and information at every touchpoint, be it inside our packs, as part of our VM displays at Sephora, on social media, and through our askINKEY service – a 24/7/365 offering that enables the curious & confused to have their skin/hair/scalp questions answered by human experts in real-time.