U Beauty delivers cutting-edge skincare via double-patent-pending SIREN Capsule Technology, which enables targeted delivery of key anti-aging actives to the skin through a proprietary process of encapsulation. Instead of releasing powerful (and often harsh) actives all over the skin’s surface, U Beauty’s SIRENS treat distressed-looking skin by attracting damage-causing free radicals like a magnet. By keeping critical actives localized to damaged areas and away from healthy-looking skin, U Beauty products achieve truly transformative results: clinically proven improvement without the likelihood of irritation.