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Eye Product

Eye Product
Born This Way The Natural Nudes Eyeshadow Palette

#1 Makeup Launch of 2020 in the U.S.* FORMULA ♥ Creamy, buttery, blendable ♥ Highly pigmented, one-swipe payoff ♥ Instant pickup with brush ♥ Infused with the same skin-loving ingredients…

Eye Product
Flawlush Brow Liner

The Flawlush Brow Liner is a 2-in-1 duo that combines a brow gel tint and brow pen for a long-lasting naturally groomed brow. The brow liner is vegan, gluten-free, without…

Eye Product
Lash Idôle Mascara

A mascara that targets and volumizes every single lash for instant lash lift, length, and fanned out volume with no clumps. Our curved mascara wand pushes up & fans out…

Eye Product
Lash Snack

This flake-free and smudge-proof lengthening mascara is packed with nourishing lash boosters and hydrating conditioners like castor seed oil, glycerin and coconut oil so your lashes can live large. The…

Eye Product
Liquid Powder Chromatic Eye Tint

What it is: A clean and highly-pigmented liquid eyeshadow that transforms into a weightless, metallic powder.

Eye Product
Strength & Length Serum-Infused Mascara

A clean, vegan mascara with plant-based lash serum that’s proven to lengthen the natural lash, for longer-looking lashes, instantly and over time.

Eye Product
The Baby One Eyeshadow Palette

This talc-free, mini eyeshadow palette achieves everyday, essential eye looks, with rich creamy mattes and two beautiful metallics to complete your look with shimmer and dimension. Cruelty-free, gluten-free, and comes…

Eye Product
Twin Flames

Designed to add high-impact pigment to any beauty routine, the brand’s new Twin Flames liquid shadow is a one-of-a-kind, multi-chrome and multi-use product that acts as a vehicle of color…

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Trend Talk Future of Retail 2025
The Future of Retail

Join CEW for an upcoming virtual Trend Talk exploring the Future of Retail in beauty. This panel will feature expert insights on evolving consumer behavior, emerging technologies, and the strategies...

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,
2025
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2025 Beauty Expo

Be there when CEW reveals the 2025 Beauty Awards finalists across 30+ categories. This live event is  an immersive, innovative, and informative experience attended by 1000+ beauty insiders. Click here...

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Top 5 Stories

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How Kenvue is Reinventing Beauty for the TikTok Generation

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Circana: Mass Beauty Outperforms Prestige in Q1

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CEW Product Watch May 2025

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Sephora’s Bold, Out-of-the-Box Alliances Redefines Beauty Collaborations

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From Finance to Founder to Indie Facilitator: Nancy Twine Launches Beauty Playbook for Entrepreneurs

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