Beginning as a side-hustle in candle making in 2016, founders Matthew Herman and David Kien started the brand by mixing traditionally masculine and feminine scent notes into custom candles that…

FaceGym is the first of its kind and a unique facial fitness experience, and is in the confidence-boosting business. Think of us as a complete gym workout for high-performance skincare,…

Glow Recipe is a clean, fruit-forward, clinically-effective skincare line co-founded by beauty industry veterans Sarah Lee and Christine Chang in 2014.

Hero Cosmetics is a functional skin solutions company that’s reimagining acne care. The brand has prioritized inclusive messaging, which has built an engaged and passionate community that includes everyone from…

MAKEUP FOR SKINCARE FREAKS Welcome to next-level clean beauty that’s about revealing, expressing, and feeling comfy in your skin. It’s good makeup (not no makeup) that’s quick, easy, can’t mess…

At Necessaire we design the personal care items we truly need – the necessary – that are good for our health and support our wellness. We set out to use…

As beauty influencers, Marianna and Lauren have been sent every product imaginable. After years of sifting through, comparing and testing each formula, they were still left desiring a line of…

Founded in 2018 in the U.K. by Colette Laxton & Mark Curry, The INKEY List’s mission is to lead with knowledge, demystifying the beauty category through knowledge-driven solutions at an…