WonderTree Skin is a beauty and wellness company dedicated to a transformative and inclusive skincare experience powered by Moringa, one of the most valuable yet underutilized resources on the planet.…

A cutting edge innovation in peptide-infused hair care has arrived and is launching in-store and online at national and regional retailers. V&Co. Beauty is a first-ever collection of shampoos and…

TRNR Skin is the clean-ical product line from Harvard-trained, board-certified, NYC dermatologist Dr. Ryan Turner (aka Dr. T), to bring skin credentialed expertise to the masses, no matter age, identity,…

Simplified, technology-driven, and science-proven, U Beauty is a clean, multifunctional line designed to streamline your daily regimen. Via proprietary SIREN Capsule Technology, U Beauty delivers superior skincare comprehensively and efficiently,…

Skinfix creates innovative, science-backed skin barrier solutions validated by dermatologists. Founded by Amy Gordinier after discovering a 19th century eczema formula, Skinfix set the bar for barrier creams with the…

Soft Services (newly available on Sephora.com!) is the first targeted body care company dedicated to addressing common skin concerns beyond hygiene, moisturizing, and hair removal. The brand uses performance ingredients…

After 20 years of touching hair of all types in every state and developing a first-hand understanding of which products work, she set out to develop a high-performing line of…

The RevitaLash Cosmetics company launched in 2006. The brand’s aim was to help women regain confidence and beauty by helping regrow and create thicker, fuller eyelashes. The company started with…

Made for beautiful huemans from all walks of life, huephoria is the blissful feeling of doing what makes you happy. It’s a state of great excitement and well-being, especially when…

Provence Beauty is modernizing French skincare staples and making them accessible to all. Calling on their French roots, they combine their proprietary Provençal Complex with proven ingredients that deliver truly…

Relevant: Your Skin Seen is a clean, high-performing, ultra-inclusive line that prioritizes innovation and tech-led formulations to work on all skin types and tones. From multi-tasking suncare to vitamin packed…

Industry icons Jerrod Blandino and Jeremy Johnson changed the game in ’98 when they debuted Too Faced Cosmetics, a revolutionary brand known for its emotional connection, innovative formulas, trend-setting colors…