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It Makes Scents (women's Scent Mass)

It Makes Scents (women's Scent Mass)
Sparkling Garden Fragrance

A fresh, lively scent infused with succulent fruits and an effervescent sparkle for a touch of “happy each day.”

It Makes Scents (women's Scent Mass)
Love is On Eau de Toilette

Designed to ignite attraction and inspire love. A seductive blend of masculine and feminine notes, created for women and irresistible to men.

It Makes Scents (women's Scent Mass)
Katy Perry Mad Potion

Katy Perry’s Mad Potion is a spellbinding, oriental musk rich with seductive vanillas and the duo of glowing amber and jasmine petals.

It Makes Scents (women's Scent Mass)
Eau de Toilette in White Etheriana

This fresh, light has top notes of Sicilian lemon, Brazilian acai and tulip accord.

It Makes Scents (women's Scent Mass)
Cityscape™ Eau de Parfum

An effortlessly elegant scent inspired by the world’s most glamorous and sophisticated city landscapes.

It Makes Scents (women's Scent Mass)
Attraction for Her

Constructed with the warmth of that first touch, the scent evokes desire with a blend of blackberry essence, magnetic musk accord and vanilla amber.

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Upcoming Events

Wednesday
JULY
30
,
2025
Trend Talk Future of Retail 2025
The Future of Retail

Join CEW for an upcoming virtual Trend Talk exploring the Future of Retail in beauty. This panel will feature expert insights on evolving consumer behavior, emerging technologies, and the strategies...

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Thursday
SEPTEMBER
18
,
2025
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2025 Beauty Expo

Be there when CEW reveals the 2025 Beauty Awards finalists across 30+ categories. This live event is  an immersive, innovative, and informative experience attended by 1000+ beauty insiders. Click here...

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Top 5 Stories

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How Kenvue is Reinventing Beauty for the TikTok Generation

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Circana: Mass Beauty Outperforms Prestige in Q1

3
CEW Product Watch May 2025

4
Sephora’s Bold, Out-of-the-Box Alliances Redefines Beauty Collaborations

5
From Finance to Founder to Indie Facilitator: Nancy Twine Launches Beauty Playbook for Entrepreneurs

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