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Lip Product Mass

Lip Product Mass
Matte Last Liquid Lip

A long-wearing, highly pigmented liquid lipstick that quickly sets to a matte, non-transfer veil finish.

Lip Product Mass
Lip Plumping Transforming Top Coat

Creating the appearance of instantly fuller lips, these top coats takes a duo-chromatic effect, adding extra sparkle to your pout.

Lip Product Mass
Kiss Plumping Lip Crème™

Available in 10 color-kissed nude shades—perfect for a range of skin tones—the cushiony-soft formula leaves behind a creamy shine finish.

Lip Product Mass
Infallible Pro-Matte Liquid Lip

Our first, up-to-16 hour, liquid lip color with ultimate staying power, featuring intense matte pigments that offer a creamy finish; 12 shades available.

Lip Product Mass
Melting Pout Matte Liquid Lipstick

Our new highly pigmented Melting Pout Matte Liquid Lipstick formula is a comfortable, lightweight lipstick that provides an intense color result.

Lip Product Mass
Hydro Boost Hydrating Lip Shine

It has the vibrant color of a lipstick and the shine of a gloss, while plumping the look of lips and improving their look and condition over time.

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Upcoming Events

Wednesday
JULY
30
,
2025
Trend Talk Future of Retail 2025
The Future of Retail

As shopping behaviors evolve, everyone is rethinking their strategies. In this virtual event, discover how today’s top beauty retailers are managing the shopping experience through bold partnerships and innovative merchandising...

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Thursday
SEPTEMBER
18
,
2025
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2025 Beauty Expo

Be there when CEW reveals the 2025 Beauty Awards finalists across 30+ categories. This live event is  an immersive, innovative, and informative experience attended by 1000+ beauty insiders. Click here...

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ALWAYS ON
WEBINARS

Need a break from your day? Love to learn but short on time? Check out our 80+ hours of educational beauty webinars, plus short beauty video interviews with thought leaders in the biz.

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Top 5 Stories

1
How Kenvue is Reinventing Beauty for the TikTok Generation

2
Circana: Mass Beauty Outperforms Prestige in Q1

3
CEW Product Watch May 2025

4
Sephora’s Bold, Out-of-the-Box Alliances Redefines Beauty Collaborations

5
From Finance to Founder to Indie Facilitator: Nancy Twine Launches Beauty Playbook for Entrepreneurs

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