Ukuaji Blooming Serum, crafted for tightly textured hair, is the only serum in its category proven to balance the scalp microbiome in a clinical study with Black and multiracial individuals.…

This rich defining cream offers maximum hold, smooths, lengthens, and sculpts koily and tightly koiled strangs for wash & go’s, twist-outs, up-do’s and braided styles. Formulated with a breakthrough technology…

Be a Baby Hair Baddie! Aunt Jackie’s Curls & Coils Braid & Twist Collection Smooth + Swirl Edge Gel with Extra Firm Hold gives you the control you crave and…

Finish strong! You can create sleek braids, twists, locs, and protective styles with Aunt Jackie’s Curls & Coils Braid & Twist Collection Ready, Set, Hold! Braid Setting Foam with Extra…

Formulated with a plant-based polymer to strengthen as it seals, O.P.P. softens in one pass to prevent straight spots created by double-pressing. It tames coarse textures and smooths the cuticle,…

The Dark & Lovely Fade Resist Collection was made specifically for Black women’s textured hair needs. The collection has the largest shade palette offerings from Jet Black to Luminous Blonde.…

This rich-oil blend serum from the breakthrough Curl Wow collection moisturizes strands from root to tip for instantly plump, plush, juicy curls. With the new “Naked Technology” the collection leaves…

Amla Oil Bond Repair Leave-in Conditioner (SRP-$13.99): Infused with Amla Oil, restorative HydroPlex infusion, AminoBlend and Fair Trade Shea Butter, this moisturizing, lightweight leave-in conditioner provides —12x more moisture** when…

There is nothing like returning to your roots with the OG of moisture, the Carol’s Daughter Black Vanilla Collection, designed to moisturize and add shine to dull, brittle and dry…

Elevate your hair care routine with Jamaican Mango & Lime's Braids Your Way Foams & Refresh Dry Wash, a dynamic duo designed for hassle-free styling and refreshment. Our innovative formula…