Product Finalists - Cosmetic Executive Women

Hair

Hair Coloring

Bouclème

Color Toning Drops

These drops are designed to banish brassiness and brighten hair color. Enriched with deep indigo hues, they’re suitable for all hair types, from bleach blondes and balayage to silver and colored brunettes. The drops can be left in or rinsed out, added to shampoo, conditioner or styling products, and are designed to work from roots to tips. The customizable dosage aims to create the ultimate depth and tone. One to four drops look to keep color vibrant and enhance tone.

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Hair Coloring

dpHUE

Root Touch-Up Stick

This product looks to instantly cover or blend roots and grays. Its format is an easy-to-use, dual-ended stick, with color on one side and a blending brush on the other. A pointed tip aims to provide precise application. A long-wear formula is sweat resistant and is designed to last until the next wash. Available in four shades: Blonde, Medium Brown, Dark Brown and Red.

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Hair Coloring

Goldwell

Dualsenses Color Revive Color Giving Conditioner

This conditioner looks to refresh or intensify salon hair color at home while perfectly conditioning hair. These conditioners match with existing Goldwell shades and look to revive cool, sensual brunette tones with sophisticated shine.

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Hair Coloring

Hally

Color Cloud

This product looks to be gentle on hair, mess free and fun to apply. The brand has designed a foam formula that looks to keep hair nourished while delivering great color. Vegan and cruelty-free, it aims to be a healthier at-home hair dye option.

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Hair Coloring

L'Oréal Paris

Le Color Gloss

Designed to enhance hair color and tone, boost shine and deeply condition—in one step. It aims to leave hair looking healthy, with a fresh hint of color. Suitable for all hair types and textures, this in-shower toning gloss is designed to be easy to use with just one tube and a 15-minute application. It’s designed for use once a week to maintain shiny hair and fresh-looking color.

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Hair Coloring

Madison Reed

Color Therapy

A five-minute, color-depositing hair mask that conditions and strengthens hair, it’s powered by positively charged SmartDye Technology. The restorative treatment aims to deposit color where hair needs it most. Free of toxins, and formulated with nutrients such as argan oil, keratin and ginseng root extract, this product looks to leave hair soft, hydrated and healthy-looking. Available in four saturated shades the item is designed to be used every second or third shampoo in place of a conditioner.

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Hair Coloring

Moroccanoil

Color Depositing Masks

This collection of dual-benefit masks look to combine both color and care by depositing pure pigments, while providing deep conditioning hair mask benefits. Formulated for all hair types, these nine curated shades aim to enhance color vibrancy, and are designed for those looking to switch up their hair color without a commitment.

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Hair Coloring

Schwarzkopf

Simply Color

This collection of permanent hair color is formulated without ammonia, silicones, and alcohol. Dermatologist-tested to be gentle on the scalp, items are packaged in recyclable cartons. Available in 16 shades, the collection looks to provide natural color results and up to 100% gray coverage for all hair types.

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Hair Shampoo/hair Conditioner

Carol's Daughter

Wash Day Delight Aloe Shampoo

This shampoo is designed to transform from a water-like texture to a gentle foam lather to deliver a deep clean without stripping hair. The fast-acting formula with micellar technology aims to act like a magnet to attract and lift away buildup. A targeted applicator looks to help the liquid formula instantly flow through hair, providing easy scalp access. Formulas include ingredients that look to restore moisture to help soften and detangle before conditioning.

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Hair Shampoo/hair Conditioner

FEKKAI

Shea Butter Intense Mask

This mask looks to moisturize, condition and soften curly, textured hair. Made with high quality shea butter and monoi oil, it looks to smooth and detangle, without weighing down curls. The mask is designed to leave hair healthy, hydrated, shiny and manageable. Its salon-grade formulas aim to be safe for color and chemically treated hair and are free of silicones, sulfates, phthalates, parabens, and gluten. Bottles are made with 95% recycled plastic and are 100% recyclable.

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Hair Shampoo/hair Conditioner

Living Proof

Curl Shampoo

This creamy, low-lather shampoo is powered by Living Proof's Healthy Curl Complex and is designed to gently cleanse, without stripping hair. It aims to work for all curl types to deliver balanced conditioning for stronger, more defined curls.

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Hair Shampoo/hair Conditioner

Olaplex

No. 8 Bond Intense Moisture Mask

This multi-benefit, reparative hair mask is infused with patented OLAPLEX Bond Building technology. Highly concentrated, this mask aims to add shine, smoothness and body, while providing intense moisture to treat damaged hair.

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Hair Shampoo/hair Conditioner

Oribe Hair Care

Moisture & Control Deep Treatment Masque

This silicone-free, moisturizing masque is formulated with coconut and almond oils and is designed to quench thirsty curls and prevent breakage while sealing the cuticle to repair damage and split ends. It boasts a blend of skin care-inspired ingredients, including murumuru and mango seed butters, illipe nut butter and baobab seed extract.

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Hair Shampoo/hair Conditioner

Rahua by Amazon Beauty Inc.

Rahua Hydration Shampoo

This shampoo aims to replenish dry, thirsty hair by delivering a powerful punch of moisture to leave hair strong, silky and shiny using pure plant ingredients. The shampoo features a hydration complex rich in oils that look to smooth the hair cuticle, prevent frizz, and deliver luminous shine. This high-performance shampoo is enhanced with an aromatic blend that looks to be evocative of a rainforest.

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Hair Shampoo/hair Conditioner

Sol de Janeiro

Triple Brazilian Butter Hair Repair Treatment

This treatment combines patented SOL Seal Technology with a medley of Brazilian butters —cupuaçu, murumuru and tucumã—and looks to provide intensive hydration, deep nourishment and increased resistance to hair breakage for hair that’s salon-smooth at home. The luxurious hair treatment also features Sol de Janeiro’s iconic Cheirosa ‘62 fragrance.

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Hair Shampoo/hair Conditioner

TRESemmé

Keratin Repair Shampoo

Designed with smart Bond Plex technology, this shampoo looks to build new hair bonds with every wash. Designed to make hair 20x stronger with each wash, it boasts keratin, which aims to protect hair from future damage and leave hair looking strong and healthy.

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Hair Style/hair Care

Briogeo Hair Care

Don't Despair, Repair! Strengthening Treatment Oil

This silicone-free, lightweight oil is densely packed with hair essential ingredients and a clinically-proven repair technology that’s designed to work to repair damage, seal split ends and reinforce hair cuticles to protect against future breakage. It contains a clinically-proven repair technology that looks to seal hair cuticles that have been lifted through environmental damage and damaging treatments, such as coloring, perming or chemical straightening.

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Hair Style/hair Care

Bumble and bumble

Bb.Curl Defining Cream

A rich, UV protective cream that aims to help create moveable curls without the crunch — while shielding against the drying effects of the sun. A butter and oil blend are designed to combine moisture and styling benefits, to deeply hydrate hair, reduce frizz and add shine.

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Hair Style/hair Care

Drybar

Liquid Glass Miracle Smoothing Sealant

Designed to be a frizz fighter, this smoothing sealant uses heat-activated technology and looks to wrap an invisible shield around each hair strand to provide frizz resistance. It aims to leave a super-glossy, silky finish without weighing hair down.

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Hair Style/hair Care

Goldwell

Curls & Waves Soft Waver Lightweight Wave Fluid

Designed to softly define waves, protect against frizz and add shine while providing touchable hold all day long. This wave fluid aims to allow to simply scrunch hair to reactivate waves throughout the day.

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Hair Style/hair Care

IGK Hair Care

Good Behavior 4-in-1 Prep Spray

A multi-tasking priming spray that looks to detangle, control frizz for 24 hours, provide 450-degree heat protection and add intense shine. Its weightless formula is designed to create the perfect foundation for smooth styling on all hair types and textures, and can be used to air dry, diffuse, or refresh between wash days. Spirulina protein looks to strengthen and nourish hair, while coconut oil aims to enhance shine and deliver an easy slip for detangling without breakage.

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Hair Style/hair Care

Olaplex

No. 0 Intensive Bond Building Treatment

This treatment looks to prime hair to absorb nourishment for maximum repair. A professional-inspired treatment, it boasts the highest dose of patented OLAPLEX technology in any take-home product. It aims to rebuild hair bonds, strengthen and protect hair integrity. Designed to be the first step in a two-part system with No. 3 Hair Perfector.

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Hair Style/hair Care

Oribe Hair Care

Bright Blonde Essential Priming Serum

This serum aims to replenish moisture and eliminate brassiness using violet and pearlized pigments to reveal visibly brighter blonde hues. Designed to provide 450°F heat protection and help prevent breakage, this product also looks to improve elasticity and strength to damaged, brittle strands.

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Hair Style/hair Care

SheaMoisture

Wig & Weave Tea Tree & Borage Seed Oil Flyaway & Wrap Mousse

This mousse aims to work to eliminate fly-aways, smooth strands for straight styles, revitalize curls for a defined look, and shape edges for a seamless finish. It looks to leave wigs, weaves and braids with a beautiful shine and a soft, flexible hold. It’s designed for human and synthetic braid extensions, too.

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Hair Tools

Amika

Hair Blow Dryer Brush

A 2-in-1 hair styling tool that combines a round hairbrush and blow dryer, designed to quickly create a smooth, bouncy, salon-quality blowout at home.

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Hair Tools

Conair

InfinitiPRO by Conair Smoothwrap Hair Dryer

Smoothwrap boasts dual ion therapy that looks to rebalance the natural charge of hair, aiming to leave it feeling healthy and conditioned. Ceramic technology aims to provide even heat to promote fast drying.

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Hair Tools

Dyson

Dyson Corrale Straightener

This hair straightener features flexing plates with micro-hinged plate technology to evenly apply heat and tension to hair strands, keeping them aligned and reducing the reliance on heat. Suitable for all hair types, this styling tool features Dyson’s intelligent heat control for precise temperatures and looks to deliver cord-free performance. Heat control looks to automatically control temperature for optimal styling results

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Hair Tools

Hot Tools

Signature Series One-Step Blowout Detachable Volumizer and Hair Dryer

This heat tool looks to give a long-lasting, salon-quality blowout in just one step and up to half the time, with three detachable brush heads. This styling tool features direct ion technology that aims to fight frizz and promote faster, less damaging drying, while creating even heat distribution.

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Hair Tools

Kristin Ess Hair

NANOBLACK 1” Pivoting Wand

What’s the difference between a curling wand and a curling iron? The answer: a wand doesn’t have a clamp to deliver more voluminous waves, whereas a curling iron polishes both sides of hair. This item aims to be the go-to for wild, more natural-looking beach waves on any length of hair.

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Hair Tools

L'ange Hair

Le Styliste Luxury Salon Dryer

Weighing under a pound, this powerful dryer aims to take blow-drying to a new level with a quiet yet powerful motor—it’s designed to be quiet enough to have a conversation while blow-drying hair, yet powerful enough to feel from six feet away. Using ionic technology, the dryer aims to dry hair 4x faster, while smart styling technology is designed to remember heat and speed settings from prior use until reset.

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Hair Tools

Tangle Teezer

Scalp Exfoliator and Massager

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Hair Tools

Wetbrush

Original Detangler

Unlike ordinary hairbrushes, the Detangler is designed to not rip or pull knotted hair, but rather gently untangle even the toughest tangles with ease. Its sturdy bristles look to gently massage the scalp while stimulating blood flow and strengthening hair.

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