Product Finalists - Cosmetic Executive Women

Makeup

Eye Product

bareMinerals

Strength & Length Serum-Infused Mascara

A vegan mascara formulated with a plant-based lash serum that’s designed to lengthen the natural lash, for longer-looking lashes instantly and over time.

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Eye Product

Danessa Myricks Beauty

Twin Flames

Designed to add high-impact pigment to any beauty routine, this liquid shadow is a multi-chrome and multi-use product that aims to act as a vehicle of color to create a multi-dimensional finish. Perfect for eyes, lips, and cheeks, this soft, glistening veil of hues and fluorescent color looks to be lightweight and long-wearing. Available in 10 ultra-pigmented, opaque shades.

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Eye Product

ILIA Beauty

Liquid Powder Chromatic Eye Tint

This highly pigmented liquid eyeshadow transforms into a weightless, metallic powder. Designed to glide like a cream and dry into a powder, it goes on and locks in place without creasing. Apply along the eyelid for a bold metallic payoff, or gently blend it out for a more diffused wash of color.

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Eye Product

ITEM Beauty

Lash Snack

Designed to be flake-free and smudge-proof, this lengthening mascara boasts nourishing lash boosters and hydrating conditioners like castor seed oil, glycerin and coconut oil. The micro wand and exclusive complex in the formula aim to naturally enhance every lash for three times the volume.

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Eye Product

Lancôme

Lash Idôle Mascara

This mascara is designed to target and volumize every lash for instant lash lift, length, and fanned out volume with no clumps. The curved mascara wand looks to deliver an open-eye effect lasting up to 24 hours. The 360 micro-bristles aim to grab every lash from root to tip. The gel formula is designed not to weigh on lashes, leaving them feathery soft.

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Eye Product

Lawless Beauty

The Baby One Eyeshadow Palette

This talc-free, mini eyeshadow palette is designed to help you achieve every day, essential eye looks, with rich creamy mattes and two beautiful metallics to complete a look. Cruelty-free and gluten-free, the palette comes in recycling packaging.

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Eye Product

Too Faced Cosmetics

Born This Way The Natural Nudes Eyeshadow Palette

Boasting a creamy, buttery, blendable formula, this 16-shade eyeshadow palette houses highly pigmented hues and aims for one-swipe payoff. The formula is infused with coconut water, which aims to replenish skin’s moisture levels. It also contains alpine rose to help empower skin’s health and resilience and hyaluronic acid, which looks to give a smoother, more youthful appearance.

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Eye Product

Undone Beauty

Flawlush Brow Liner

A two-in-one duo, this brow liner combines a brow gel tint and brow pen that aims to create a long-lasting, naturally groomed brow. The brow liner is vegan, gluten-free, without parabens and non-comedogenic and allows for easy application by combining a precise and micro bristle spoolie brush with a light-weight brow formula.

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Face Product

COVERGIRL

Clean Fresh Skin Milk Foundation

Cruelty-free and vegan, this foundation offers sheer coverage in 14 adaptable shades designed to match 99% of skin tones. Infused with coconut milk and aloe extracts. It’s formulated without ingredients such as talc, parabens, formaldehyde, phthalates, mineral oil, and sulfates.

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Face Product

ILIA Beauty

Blue Light Mist

A non-sticky, 3-in-1 mist that looks to hydrate, set makeup, and helps defend skin from the harmful effects of blue light and pollution. The ultra-fine spray aims to envelop skin in a weightless veil that helps boost skin's defenses against environmental stressors. It boasts a natural lavender scent designed to soothe senses at first spritz.

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Face Product

L'Oréal Paris

Infallible Fresh Wear Foundation

Providing medium-to-full buildable coverage, this foundation aims to last all day while allowing the skin to breathe. The formula's three oil absorbers look to resist sweat, water, and transfer. The ultra-thin liquid goes on smoothly and is designed to give a fresh, healthy-looking complexion. Designed to deliver color that stays true and blends evenly, so makeup looks fresh all day. Available in 30 shades, the foundation is non-comedogenic, conatins SPF and is created for all skin types.

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Face Product

NARS Cosmetics

Soft Matte Complete Foundation

This foundation aims to help prevent color shifting and protect skin from pollution and blue-light damage. Designed for 16-hour wear, the foundation looks to balance excess sebum, while keeping skin hydrated with a combination of micro-algae and bio hyaluronic acid. Oil-absorbing powders look to create a smooth, mattified, second-skin look. This new take on matte is available in 34 shades for all skin tones.

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Face Product

Ogee

Sculpted Face Stick

Designed to perfect the appearance of no-makeup makeup, this multi-use stick comes in five crystal-inspired shades and aims to bronze, blush, and highlight a golden glow. Rich in a hydrating blend of essential fatty acids and oils, this lightweight, illuminizing formula looks to stimulate collagen, refine the appearance of pores, smooth skin and absorb excess oils. The sheer color and subtle shimmer allow for a buildable glow and aim to accentuate and enliven natural features.

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Face Product

Rare Beauty

Soft Pinch Liquid Blush

A weightless, long-lasting liquid blush that looks to blend and build beautifully for a soft, healthy flush. Viral among the TikTok crowd, it’s available in matte and dewy finishes.

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Face Product

Shiseido Americas

Synchro Skin Radiant Lifting Foundation

A lightweight, hydrating liquid foundation with medium-to-full coverage that uses Light-Adjusting Technology to aim to visibly lift, refine and smooth skin.

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Face Product

The Ordinary

Concealer

This concealer offers a high-spreadability suspension system designed to provide high coverage with a real skin finish. Packaged with a thin nozzle applicator for precise and easy application, this formula is designed to allow pigments to look natural on the skin, and resist collecting in fine lines. Available in 36 shades.

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Lip Product

Beautycounter

Beyond Gloss

Beyond Gloss features ECOCERT-certified organic vanilla from Madagascar and responsibly-sourced mica. This gloss looks to deliver high-impact shine with lip conditioning benefits, only using 18 out of the 65 cosmetic colorants allowed in the U.S. Each batch is tested for heavy metals to ensure it meets the brand’s rigorous safety standards.

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Lip Product

Bobbi Brown Cosmetics

Crushed Oil Infused Gloss

Good-for-you oils meet glossy shine for a lip-loving gloss. It’s infused with nutrient-rich botanical oils that look to plump and nourish lips as you wear it. A glass-like shine looks to enhance the look of lips for an ultra smooth, never sticky texture that’s bursting with color.

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Lip Product

Hourglass Cosmetics

Confession Lipstick Red 0

A 100% vegan red lipstick formulated with Hourglass's patent-pending replacement for carmine — the industry’s standard red pigment produced from crushed female insects. This special-edition shade uses Hourglass's innovative ingredient, Red 0, and looks to deliver a saturated, true red hue with animal-friendly pigments that do not compromise performance. Available in an exclusive red applicator adorned with a beetle.

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Lip Product

House of Sillage

Disney x House of Sillage Beauty Playful Nude Diamond Powder Lipstick

Infused with real crushed white diamond powder, this lipstick is inspired by the love story of Mickey and Minnie Mouse. The limited-edition Lipstick Refill shade is called Playful Nude, a neutral beige with rich warm undertones. The formula is enriched with the addition of diamond powder — it scatters light, looking to produce an extraordinary luster and firmness for an even, flawless result.

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Lip Product

IT Cosmetics

Pillow Lips Solid Serum Lip Gloss

Developed with dermatologists and color experts, this gloss is available in eight universally flattering shades to fit all skin tones and lip types. Designed to be a mask-friendly solution for moisturized lips and a beautiful flush of color in just one swipe, this 5-in-1 lip moisturizer looks to combine the hydration and care of a lip balm with the sheer tint of a gloss.

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Lip Product

Lawless Beauty

Forget the Filler Lip Plumping Line Smoothing Gloss

Clinically proven lip-plumping treatment and ultra-shiny gloss that is designed to have immediate and long-term plumping, softening, and hydrating benefits. Immediately, it aims to fill lines and comfort lips while imparting shine. With consistent use, it’s designed to increase lip volume and plumpness.

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Lip Product

Maybelline New York

Color Sensational Ultimatte Slim Lipstick

Maybelline’s first extreme matte slim lipstick looks to deliver weightless intensity and features an angled slim bullet shape for precise easy-to-use application. It’s available in 10 mask-resistant shades.

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Lip Product

POParazzi

PH Reactive Lip Balm

A pH-reactive lip balm that aims to create a personalized tint based on body chemistry. Its moisturizing formula looks to nourish lips and add just the right amount of color for an enhanced but natural look. This star-shaped PH reactive lip balm comes in four vegan shades designed to shift on application. Not tested on animals and free from parabens, phthalates and the most prevalent formaldehyde donors.

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Makeup Tools

COVER FX

Custom Application Brush

This ultra-customizable brush aims to allow users to create their own beauty formulas and combine three steps into one with three wells. The first-to-market vegan and cruelty-free brush also looks to avoid unwanted mess and product waste.

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Makeup Tools

e.l.f. cosmetics

Putty Primer Applicator

Designed to fit into the small areas of the face, this dual-ended tool is created for easy, sanitary putty primer application. It includes a spatula scoop and a brush and aims to be used with all putty primer products.

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Makeup Tools

EcoTools

BioBlender

The world's first 100% biodegradable makeup sponge, the Bioblender by Ecotools Makeup Sponge is made with five earth-friendly ingredients to help achieve flawless, glowing looks without added waste.

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Makeup Tools

Eylure

London Line & Lash Adhesive Pen

A felt-tip eyeliner-meets-lash adhesive, this Line & Lash Adhesive Pen looks to provide a smooth and easy application with real staying power. This innovative tool is designed to help users line eyes with a fine-tipped pen and then attach lashes without mess, sticky glue, or waiting.

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Makeup Tools

Grande Cosmetics

GrandeLASH-LIFT Heated Lash Curler

A do-it-yourself rechargeable heated lash lift that looks to apply just the right amount of gentle heat to revitalize and lift lashes. Unlike traditional lash curlers that can lead to breakage, GrandeLASH-LIFT aims to curl lashes without crimping or pinching. In a consumer study, 94% of participants reported GrandeLASH-LIFT was easy to use and delivered a gentle heat.

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Makeup Tools

LoveSeen

Cate Lash

Like a butterfly kiss, the Cate Lash is designed to be soft and delicate. These natural-looking, practically weightless false eyelashes are created by Jenna Lyons and makeup artist Troi Ollivierre. They aim to be for any gender and are designed to fit all different eye shapes, face shapes, skin tones, ages, occasions or moods.

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Makeup Tools

Luminess

Breeze Airbrush System Kit

This cordless, portable airbrush is designed to deliver a micro-fine mist for a flawless finish and superior blendability. The kit contains one Breeze Airbrush System device, along with vegan Rose 4-in-1 Airbrush Foundation (anti-aging serum, primer, concealer and foundation) infused with Bulgarian rose water and more than 10 nutrient-rich active ingredients. It aims for complete control of coverage with a flawless, lightweight and natural looking finish — never cakey, concealing imperfections.

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Makeup Tools

Sephora Collection

Total Coverage Original Sponge

A total-coverage sponge that is designed to provide a flawless application each time. Sold with reusable packaging, the case can be used to hold and dry sponges, or for storage. The dual-ended blending sponge is designed for effortless and expert application and blending. The wide base aims to cover the larger surfaces of the face, while the pointed tip looks to contour around curves and to be used for precision application around the nose, chin and under the eyes.

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