Product Finalists

Product Finalists

Indie - Presented by Financo Raymond James

Indie Brand

Indie Brand

Summer Fridays

As beauty influencers, founders Marianna Hewitt and Lauren Gores have been sent every product imaginable. After years of sifting through, comparing, and testing each formula, they were still left desiring a line of products that ticks all the boxes: easy-to-use, clean ingredients, immediately satisfying, and so pretty they should be on display.

Indie Brand

Boy Smells

Beginning as a candle-making side hustle in 2016, founders Matthew Herman and David Kien started the brand by mixing traditionally masculine and feminine scent notes into custom candles that represented their sense of identity. First giving them to friends and family, the success of their line of candles was immediate. The brand has since expanded into Genderful Fine Fragrances, modern scents for unique identities that help wearers celebrate their complexities, and Unmentionables, a line of intimate apparel that focuses on fit rather than pronouns.

Indie Brand

FaceGym

FaceGym is the first-of-its-kind, unique facial fitness experience—that says it’s in the confidence-boosting business. Think of them as a complete gym workout for high-performance skin care, innovative tools, and technology to tone and tighten the forgotten muscles of the face. Services are available in their studios, on facegym.com and on their Digital studio, third-party retailers, and at home.

Indie Brand

Glow Recipe

Glow Recipe is a clean, fruit-forward, clinically effective skin care line co-founded in 2014 by beauty industry veterans Sarah Lee and Christine Chang. The brand looks to create efficacious skin care that delivers clinical results and sensorial self-care moments. The brand believes in inclusivity, individuality, and sustainability.

Indie Brand

Hero Cosmetics

Hero Cosmetics is a skin care brand that’s reimagining acne care. The brand has prioritized inclusive messaging, which has built an engaged and passionate community that includes everyone from teens to adults and occasional acne sufferers to those with severe acne. Hero Cosmetics is on a mission to help people reclaim skin confidence through their innovative acne solutions. They look to create solutions for the entire lifecycle of a pimple through holistic routines that are easy to use, gentle, effective, and available at an accessible price point.

Indie Brand

Kosas

A makeup brand crafted with skin care ingredients, this range is designed to be about revealing, expressing, and feeling comfy in one’s skin. It’s created to be good makeup (not no makeup) that’s quick, easy, and can’t be messed up. It also looks to make skin appear better, even when it’s bare.

Indie Brand

Nécessaire

Nécessaire looks to design personal care items consumers truly need that support wellness. They set out to use their business to make a positive environmental impact everywhere they can. The founders decided to start where others end, and to make body care the first thought, not the conventional afterthought. They felt it deserved another level of attention—after all, skin does not stop at the neck.

Indie Brand

The INKEY List

Founded in 2018 in the U.K. by Colette Laxton and Mark Curry, The INKEY List’s mission is to lead with knowledge, demystifying the beauty category through knowledge-driven solutions at an accessible price point, as well as to support consumers throughout their personal skin care journey. Their single-ingredient-led skin care, hair, and scalp treatments aim to offer simple-to-understand and easy-to-use formulas.

Indie Skincare

Indie Skincare

Glow Recipe

Strawberry Smooth BHA + AHA Salicylic Serum

This salicylic acid treatment is the first to join the brand’s serum range. The clarifying serum is designed for daily use and is formulated with Glow Recipe’s 10% Clarity Acid Complex, which looks to gently smooth texture, clear breakouts, and refine pores—all while calming and hydrating the skin. It’s also crafted with salicylic acid and natural salicylic acid from strawberries: strawberry water, strawberry enzymes, and strawberry leaf extracts naturally possess BHA, antioxidants, malic acid, and vitamin c which look to help minimize blemishes, exfoliate dead skin and help even skin tone.

Indie Skincare

Alpyn Beauty

Wild Huckleberry 8-Acid Polishing Peel

A mask, a peel, and a polish, this double-exfoliating five-minute multitasker combines eight natural acids that look to help gently dissolve complexion-dulling dead surface cells. It also incorporates bamboo powder and blueberry seed paste that seek to act as a natural polish. Antioxidant-packed wild huckleberry from Jackson Hole and skin-refining wildcrafted white willow bark aim to reveal an instant glow. It’s designed to be gentle enough for daily use and packaged in 100% recycled glass.

Indie Skincare

AS OF TODAY

R-Peptide Toner Pads

R-Peptide is a naturally derived neuro-calming peptide that aims to reverse signs of stress-aging. These clarifying daily toner pads look to help balance the skin's pH without over-drying. Each pouch contains two pre-moistened cotton pads that refresh and renew pores and even skin tone.

Indie Skincare

BYOMA

Brightening Serum

Dermatologist-tested and approved, this powerful brightening facial serum looks to improve the tone and texture of skin for a glowing look. The lightweight serum also aims to brighten while helping to ease the visible signs of hyperpigmentation and uneven tone from the first use. It’s formulated with niacinamide and hyaluronic acid to brighten while hydrating.

Indie Skincare

Dr. Loretta

Intense Replenishing Serum

Created to prime, soothe, and protect skin, this serum aims to provide daily moisture and luminosity. Designed to be a rich and silky serum, it looks to plump, smooth, and protect skin against free radical damage and help reduce the appearance of fine lines and dark spots. Paired with replenishing glycolipids and calming vitamins E and F, this serum looks to instantly restore silky texture.

Indie Skincare

Everyday Humans

Rose From Above SPF35 Mineral Sunscreen

This plastic-neutral SPF and sustainable sunscreen uses upcycled ingredients (upcycled rose oil). Designed to be a moisturizing barrier protector and primer in one, it looks to shield against UVA/UVB damage with 100% mineral-active non-nano zinc oxide, while a combination of plant squalane, five kinds of ceramides, and antioxidants aim to support the skin barrier and keep external aggressors at bay. Certified plastic neutral, climate neutral, and cruelty-free with 50% post-consumer recycled (PCR) packaging, and dermatologically tested.

Indie Skincare

Hero Cosmetics

Mighty Patch Nose

Unlike previous generations of nose strips that ripped out black heads, often irritating skin and worsening pore problems, the Mighty Patch Nose is made of 100% medical grade hydrocolloid and looks to gently dissolve grime buildup and absorb excess oil to improve the appearance of pores. The patch is designed to be thin, flexible, and ultra-comfortable so users can wear the patch overnight. After six to eight hours, they can painlessly peel off the patch (with no sticky residue), which aims to reveal a clearer nose and tighter pores.

Indie Skincare

Peace Out Skincare

Acne Dots

These anti-acne pimple dots contain salicylic acid, which looks to penetrate pores and clear up blemishes. Vitamin A aims to help promote clear-looking skin while aloe vera looks to gently soothe and minimize the appearance of redness. Hydrocolloid polymer technology looks to help extract impurities and guard against external elements by creating a barrier.

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