Product Finalists - Cosmetic Executive Women

Makeup

Eye Product

Bobbi Brown Cosmetics

Long-Wear Cream Shadow Stick

Designed to be a quick stick with ease of use in mind, this eye shadow aims to glide on easily and stay all day for instant, effortless eyes. Created to prime, line, define or highlight, this eyeshadow stick boasts buildable shades that aim to enhance every skin tone, eye shape, and look.

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Eye Product

Anastasia Beverly Hills

Brow Freeze

An easy-to-use styling wax, Brow Freeze is created to lift, tame, and sculpt every brow hair with extreme hold. It aims to produce a feathered, locked-in brow effect that lasts all day. The universal, easy-to-apply formula is mess-free.

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Eye Product

COVERGIRL

Perfect Point Plus Liquid Liner

Formulated to be a smudge-proof, flake-proof, fade-proof, and wear-proof liquid eyeliner, it boasts a precise felt tip that aims to yield a seamless application and long-lasting results. It’s created to be highly pigmented, dry fast, and last for 12 hours.

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Eye Product

e.l.f. cosmetics

Brow Lift

Featuring conditioning benefits, this formula is designed to help achieve fluffy “soap brows.” The extreme-hold brow gel aims to instantly lift, sculpt, and groom every brow hair into place with a clear, natural finish that aims to look good on all skin tones and brow colors.

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Eye Product

Gucci

Stylo Définition L’Obscur – Waterproof Felt-Tip Eyeliner

Created to be the perfect ink lining tool, this eyeliner boasts a precise, flexible felt-tip applicator. It’s designed to allow for fine and bold lines and everything in between, for endless makeup looks. It’s formulated to be long-lasting for up to 18 hours, waterproof, and tear-proof. The pigmented formula looks to glide on easily to deliver an intense black satin color in one stroke.

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Eye Product

Maybelline New York

Lash Sensational Sky High Mascara

Designed to provide lengthening and volumizing, this mascara aims to provide a more dramatic lash look from every angle. It’s created to be a long-lasting formula. The flex brush bends for ease of application and looks to volumize and extend every lash from root to tip.

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Eye Product

Physicians Formula

Mineral Wear Diamond Mascara - Black Diamond

Created to be an ultra-nourishing, one-step mascara, this formula is designed to lengthen, lift, separate, and condition lashes. It aims to create a subtly sparkling finish while the lash-strengthening peptides look to condition and coat lashes.

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Eye Product

Rimmel London

Kind & Free Clean, Volumizing & Lengthening Mascara

This formula aims to provide up to 36 hours of wear with conditioning volume and length. It’s crafted with organic shea butter and biotin and aims to have a flexible, creamy texture. The brush is made from 100% renewable bio-based fiber.

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Face Product

NARS Cosmetics

Light Reflecting Foundation

This blend of makeup and skin care aims to instantly blur imperfections, smooth the look of textured skin, and help conceal blemishes, dark spots, and redness. It looks to visibly improve skin’s clarity after six weeks of daily use. Designed to help defend against environmental aggressors and blue light while looking to immediately strengthen the skin’s barrier to help maintain its moisture.

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Face Product

Bobbi Brown Cosmetics

Skin Corrector Stick

Boasting a creamy, blendable formula, this glide-on stick aids in instantly neutralizing discoloration and brightening dark circles with skin-true coverage. This formula looks to blend on contact and become one with the skin for seamless concealer prep.

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Face Product

Charlotte Tilbury Beauty

Charlotte's Beautiful Skin Foundation

This formula is available in 30 shades and is designed to stretch to encompass all skin tones. Created with active ingredients, it looks to brighten, hydrate, and smooth skin. The foundation aims to illuminate the complexion by targeting signs of stress such as dark circles and dullness.

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Face Product

ILIA Beauty

Super Serum Skin Tint SPF 40

A clean skin tint that aims to provide light, dewy coverage, mineral SPF, and skin care ingredients, the formula looks to fuse skin care, makeup, and sun protection into one step. The lightweight skin tint is designed to leave skin looking natural and features SPF 40 coverage. It’s created to help shield skin from UVA, UVB, UVC, blue light, and pollution.

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Face Product

Kosas

Revealer Skin Improving Foundation SPF25

Featuring a natural finish, this medium coverage SPF treatment foundation aims to blend instantly like a second skin. It looks to visibly smooth texture on the skin, and minimize pores. Formulated with a blend of hyaluronic acid, niacinamide, peptides, squalane, vitamin B5, arnica, and caffeine, the foundation looks to hydrate, brighten, soothe, plump, and protect skin.

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Face Product

MAC Cosmetics

Studio Fix Tech Cream-To-Powder Foundation

Designed to begin as a soft, buttery cream, this foundation aims to transform upon blending, melting into the skin as a liquid and then setting as a weightless powder for a natural-matte finish. It boasts tech that blends water, emollients, and powder for a dermatologist-tested, non-acnegenic finish that’s created to work on all skin types. It looks to be non-caking, crease-resistant, sweat-resistant, and humidity-resistant, and aims to last up to 12 hours.

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Face Product

Smashbox Cosmetics

Photo Finish Primerizer+ Hydrating Primer

A hydrating primer, it looks to create a breathable, silky barrier that aims to perfect by smoothing skin and strengthening it against damage from environmental aggressors like pollution and blue light. This vegan and cruelty-free formula is designed to deliver a fresh, healthy look with a dewy finish.

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Face Product

Winky Lux

Cheeky Rose Blush

Infused with carnauba and vitamin E, this cream blush is designed to yield smooth, blendable results. The natural finish looks to give a royal flush of pinks and reds for a radiant flush of color. It’s formulated to be applied either with fingertips for an easy light application or with an angled blush brush for a pop of color.

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Lip Product

MAC Cosmetics

Glow Play Lip Balm

This glossy tinted lip balm aims to give lips a playful pop of everyday color—while a blend of shea butter and mango- and jojoba-seed oils look to instantly soothe, smooth and hydrate. This formula features an exclusive Moisture Glow Matrix that is designed to lock in moisture and drench lips with long-term hydration for softer and more supple lips over time. Glow Play Lip Back features six glossy tints.

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Lip Product

Burt’s Bees

Gloss & Glow Glossy Balm

Boasting a formula designed to hydrate the lips, this glossy balm contains mango butter to help enhance the shiny finish, while coconut oil and olive oil aim to smooth and soften lips.

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Lip Product

Kylie Cosmetics

Matte Liquid Lipstick

Designed to create a matte lip and glide on effortlessly, this liquid lipstick aims to offer 8-hour wear without drying lips. It’s available in 32 pigmented shades, with a formula that is cruelty free, vegan and gluten-free. It looks to be lightweight yet long-wearing and is ultra-concentrated, aiming to deliver instant-setting color with one application.

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Lip Product

NARS Cosmetics

Afterglow Lip Shine

A comfortable lip gloss formula that effortlessly glides on and boasts mirror-like shine in addition to a hint of tint. A blend of antioxidants looks to condition and protect lips. It’s also designed to hydrate lips for up to eight hours and comes in a range of shades from subtle to pigmented.

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Lip Product

Pound Cake

Cake Batter

This inclusive line of five clean red liquid lipsticks was created for five skin/lip tones. Each color is designed to look like a true red when applied to its designated lip tone and is modeled on all five skin/lip tones on Pound Cake's website. This line marks the first-ever release of non-nude cosmetics (lipstick, blush, etc.) approached similarly to how cosmetics companies approach foundation.

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Lip Product

Too Faced Cosmetics

Lady Bold Cream Lipstick

The Lady Bold collection aims to celebrate the transformative power of makeup. Formulated with an advanced concentration of the brand’s EM-POWERING pigments, this lipstick aims to offer the ultimate lightweight, comfortable texture for fully loaded color with a soft-as-a-whisper feel. Created to be comfortable, hydrating and non-drying, this lipstick looks to glide on smoothly. It’s designed to achieve full coverage with one-stroke intensity in 12 beautifully rich shades.

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Lip Product

Valentino Beauty

Rosso Valentino Lipstick

A refillable lipstick, it’s designed to deliver striking color to lips in one stroke. Available in 50 vibrant shades designed to flatter all skin tones, it comes in two luxurious finishes. The first is a rich, creamy satin and the other is a non-drying, soft matte.

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Lip Product

W3LL PEOPLE

Lip Nurture Hydrating Balm

Created to treat and tint dry lips, this lip balm aims to deliver all the benefits of a hydrating lip balm, a rich lip color, and a shiny lip gloss. This glossy lip balm looks to help soothe dry skin for lips that look and feel smooth, plumped-up, and moisturized. With one swipe, it looks to imbue lips with a sheer hint of buildable color. It’s formulated with a plant-powered blend of coconut oil, castor seed oil and shea butter and is designed to wrap lips in long-lasting moisture.

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Makeup Tools

e.l.f. cosmetics

Putty Primer Brush and Applicator

A dual-ended tool, this is designed for all putty primers. It also offers a spatula created to help scoop out formulas on one end and a dense bristle brush to easily blend out the product on the other.

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Makeup Tools

beautyblender

BIO PURE Makeup Sponge

The OG makeup sponge innovator has created a new version using BioPlush foam made from 60% plant base renewable sugarcane and using a more sustainable production process. Designed to have the same bounce and softness as the original, it’s created to be used wet for less product waste.

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Makeup Tools

Eylure London

ProMagnetic 10 Magnet Eyelashes with Felt Tip Eyeliner

Featuring 10 different magnets for all-day wear and a new Felt Tip Magnetic Eyeliner formula, this duo is designed to adhere to any magnetic lash.

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Makeup Tools

Iconic London Inc

Precision Duo Contour Brush

This innovative blending brush is designed to transform your application to pro status in an instant, making contouring easier.

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Makeup Tools

KISS

Falscara Eyelash Complete DIY Lash Extension Kit

A DIY lash extension kit, it’s designed to be easy to use and comfortable to wear. It includes 24 lengthening wisps in assorted lengths, a bond and seal that looks to prep lashes and lock wisps into place, an overnighter seal that aims to make wisps stay for up to 10 days of wear, applicator, and remover.

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Makeup Tools

KISS

Lash Couture Masterpiece Lash

These faux lashes are designed to rival the softness, luster, durability, and beauty of genuine mink strip lashes.

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Makeup Tools

Real Techniques

Sponge+ Miracle Complexion Sponge

Created to flawlessly blend foundation or tinted moisturizer, this 3-in-1 multi-functional blending sponge looks to provide a streak-free application, fresh glow, and natural luminous finish on the skin.

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Makeup Tools

tablette

palettes

A patent-pending compostable makeup palette, this offers a peel-reseal closure that’s designed to make kits lighter, safe, and kinder to the environment. Each tablette palette weighs just 17g and has 10 tabs with a well that can be filled with product, customized for each client, and resealed. Tabs are created to be easily cut from the palette, making them the perfect takeaway for travel, touch-ups, or samples.

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