Product Finalists

Product Finalists

Nail

Nail Product

Nail Product

essie

Hard to Resist Nail Strengthener

Clinically tested, this strength treatment aims to build stronger natural nails proven to be noticeably healthier and more resistant to breaking, splitting, cracking , and peeling after one use. The nail bonding technology is created to not only fortify and condition nails but also help lock in moisture to increase strength and flexibility in nail layers and withstand daily wear and tear.

Nail Product

butter LONDON

Mellow The Yellow Nail Brightening Treatment

Created to instantly brighten the look of yellowing nails, this opalescent treatment combines vitamin E and lemon fruit extract and aims to gently exfoliate dry, damaged nails. It looks not only to conceal the yellow upon application, but also to target the root of the problem. Its skin-conditioning formula looks to gently scrub the surface of nails to help improve the appearance of yellowing nails, leaving them brighter, smoother, and looking renewed.

Nail Product

côte

Malibu Traveler Set

Each set includes three 0.1 fl oz bottles of polish, placed in a cute, custom matchbox. Created to be 11-free, the polish is created to offer safer, cleaner alternatives, and yet still give all the long-lasting, chip-resistant shine consumers have come to expect from Côte’s polish collection.

Nail Product

Gucci

Vernis À Ongles

This permanent nail collection boasts 10 shades, from a muted mint green to a deep cobalt blue, a blush pink, and Gucci’s emblematic Goldie Red 25*. The plant-based nail lacquer looks to be long-lasting with a durable shine effect formulated to create an ultra-shiny finish and vibrant, intense color results. It aims to smooth out ridges and imperfections on the nail surface, and looks to give nails an instant dramatic touch of glamour.

Nail Product

Olive & June

The Instant Mani Press-on Nails

Priced at $10 each, these press-on nails are designed to be size-inclusive. Each set Includes 21 sizes and 42 nails—nearly double the standard number of nails available on the market. Ensuring the perfect fit is the key to a press-on mani looking real. This instant mani is designed to last a week-plus, without chips, ever.

Nail Product

OPI

Nail Lacquer in "Achievement Unlocked"

Created to be a gorgeous lilac shade that unlocks a world of color, this playful purple nail polish is designed to take a manicure to the next level with a futuristic crème formula.

Nail Product

Pleasing Company LP

Sprouting Polish

Boasting an opaque gloss finish, this 12-free nail polish is designed to be applied over or under other shades to create personalized effects. The set includes decals to customize nail looks. The nail polish formula is biodegradable; vegan and cruelty-free; and made with sustainable, plant-based solvents.

Nail Product

Sally Hansen

Good.Kind.Pure Collection

Sally Hansen’s line of vegan polishes just got an upgrade for better than ever results. The plant-based, 16-free formula looks to provide up to seven days of color and shine. Formulated with bamboo and red marine algae, it looks to offer a manicure consumers can feel good about. Polishes are equipped with a premium bottle and white cap featuring an exclusive plant-based, 100% natural brush.

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