Product Finalists

Product Finalists

People's Choice

Launch of the Year

Launch of the Year

Benefit Cosmetics

They're Real! Magnet Extreme Lengthening Mascara

Benefit Cosmetics looks to stand out from the crowd with this ultimate lash-lengthening mascara that touts a jet black, long-wearing formula that’s also smudge-proof and is designed to lift and separate lashes.

Retailer of the Year

Retailer of the Year

Amazon

Amazon continues to lead the charge in the world of digital retail, providing consumers with products from all corners of the world. The online retailer is making a path in the world of prestige beauty with brands such as Dr. Barbara Sturm Molecular Cosmetics and by investing in Japanese beauty retailer istyle to provide customers with even more international options. Lauded for its quick delivery turnaround, Amazon is also known for its wide selection of accessible products and for introducing innovative brands, such as Hero Cosmetics, to the consumer market.

Retailer of the Year

Bluemercury

Bluemercury has maintained its status as one of the top luxury beauty retailers by offering second to none customer-friendly options, such as its widely popular master classes, value-adding loyalty program Bluerewards, and a carefully curated assortment of luxury beauty items. During a time when many retailers are struggling to keep sales steady with rising inflation, Bluemercury is one of the few that have increased sales of color cosmetics.

Retailer of the Year

Credo Beauty

Credo fearlessly pushes beauty forward by setting the most demanding standards. With 130-plus brands and more than 2,000 best-in-clean products, Credo Beauty aims to be a welcoming space for all beauty lovers. All products meet the Credo Clean Standard, the strongest standard in retail, where all brands avoid using 2,700-plus ingredients that have been identified as “dirty.”

Retailer of the Year

CVS Pharmacy

This summer, America’s go-to drug store piloted a new Skin Care Center featuring a wide array of prestige beauty brands to round out CVS’s existing merchandise mix. Building on the success of CVS Pharmacy’s BeautyIRL experiential store format, Skin Care Center was developed to help consumers address individual skin needs with tools, education, and products previously found only in prestige beauty retail, alongside clinically proven mass skin care brands. On-site skin diagnostic tools aim to help consumers assess their specific needs — and identify customized skin solutions — by leveraging advanced LED technology from SkinScope and ModiFace’s Derm Skin analyzer.

Retailer of the Year

Nordstrom

Nordstrom has evolved with beauty’s changing times and has broadened the way it engages beauty consumers in a 360-degree strategy. Offering everything from how-to videos, beauty stylist feedback, free in-store brand services, spa treatments, and a carefully curated assortment of luxury beauty items in all categories, Nordstrom is leading the way department stores can revolutionize beauty. Additionally, Nordstrom partnered with Terracycle, becoming the first major U.S. retailer to create a recycling program for beauty products.

Retailer of the Year

Sephora

Despite ever-increasing competition, the French-owned company has maintained its status as one of the leading beauty retailers across the globe. Sephora continues to grow its already wide reach with moves such as the expansion into more than 1,100 Kohl’s locations. Sephora stays on top of the beauty curve with diversity-leading initiatives, including its “Try Something Good” section, which highlights Black-owned brands, and Sephora Accelerate, a brand incubation program for BIPOC-founded brands.

Retailer of the Year

Ulta Beauty

Ulta Beauty stays ahead of the beauty industry curve by constantly seeking out the most innovative tech available through digital innovation funds, such as Prisma Ventures and investing in AI companies such as LUMM Precision Lash. The retailer is also known for their industry-changing initiatives, such as the MUSE Accelerator Program, which focuses on supporting early-stage BIPOC-owned beauty brands and launching its own media network to drive consumer sales and engagement.

Influencer of the Year

Influencer of the Year

Lena Bagrowska

British makeup artist and beauty influencer Lena Bagrowska has taken the beauty industry by storm with her dazzling makeup transformation videos featuring a wide range of natural to full-glam looks. Via her social media handle, @lenkalul, Lena currently has 2.5M Instagram followers and 2.8M TikTok followers.

Influencer of the Year

Cindy Cervantes

Otherwise known as @mustbecindy (Instagram) and @therealmustbecindy (TikTok), Cindy Cervantes is a darling of the social media influencer community with her popular beauty and lifestyle videos. Cindy currently has more than 652K TikTok followers and 340K Instagram followers.

Influencer of the Year

Karen Gonzalez

Karen Gonzalez, otherwise known as @iluvsarahii, is one of the ultimate glam queens of Instagram. She is well-regarded in the influencer sphere for her detailed makeup tutorials and her collaborations with well-known brands such as Colourpop and Dose of Colors. Karen currently has 6.3M Instagram followers and 133.9K TikTok followers.

Influencer of the Year

Victoria Lyn

Victoria Lyn’s eye-catching makeup looks, easy-to-follow makeup tips, and sincere product reviews have led her toward the path of success in an industry saturated with content creators. She currently has 5.3M TikTok followers, @victorialyn, and 1.3M Instagram followers.

Influencer of the Year

Mikayla Jane Nogueira

Mikayla Jane Nogueira, also known as @mikaylanogueira (TikTok) and @mikaylajmakeup (Instagram), took the beauty world by storm with her bold Boston accent, eye-catching makeup looks, frank product reviews, and collaborations with brands including Glamlite and Glow Recipe. She currently has 13.5M TikTok followers and 2.4M Instagram followers.

Influencer of the Year

Sophie Shab

Founder of one of the most respected and followed beauty accounts in the world of social media, TrendMood, Sophie Shab (@trendmood1) is one of the beauty industry’s leading authorities. Her account reports on the beauty industry’s hottest releases, often with exclusive priority, and currently boasts 1.6M followers.

Influencer of the Year

Rose Siard

One of the beauty industry’s brightest creators, Rose Siard, also recognized as @roseandben, has garnered thousands upon thousands of views for her transformative and informational makeup videos. She is also the founder of Rose and Ben Beauty, which produces sustainably made, hand-crafted makeup brushes. Currently, Rose has 1.1M TikTok followers and 981K Instagram followers.

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