Product Finalists - Cosmetic Executive Women

Skincare

Anti-aging

Drunk Elephant

C-Firma Fresh Day Serum

Offering 15% vitamin C, this serum boasts antioxidants, essential nutrients, and fruit enzymes. It’s designed to visibly firm, brighten, and improve signs of photo-aging. C-Firma Fresh is created to enzymatically dissolve surface dead skin cells as it hydrates and soothes. It aims to produce noticeably diminished appearance of signs of aging and photo damage.

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Anti-aging

Beautycounter

All Bright C Serum

Formulated with two ultra-stable forms of vitamin C, this serum also boasts Camu Camu and turmeric extracts, and is designed to brighten skin tone. It also aims to protect against new dark spots and defend skin against environmental stressors. The blend of vitamin C aids in reducing the appearance of dark spots and helping improve the appearance of fine lines and wrinkles.

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Anti-aging

BeautyStat Cosmetics

BeautyStat Universal C Skin Refiner

This 20% vitamin C serum contains stabilized L-ascorbic acid (the purest form of vitamin C) through a patented encapsulated system that’s designed to deliver the fastest results. This gel-cream serum with a lightweight and velvety texture looks to reveal a more radiant, smooth, and even-textured complexion.

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Anti-aging

CeraVe

Skin Renewing Nightly Exfoliating Treatment

A chemical exfoliator that features 5% AHA glycolic and lactic acids, it’s designed to gently exfoliate for brighter, smoother skin, without irritation. The treatment is formulated with licorice root extract, and lactic and glycolic acids and aims to combat dullness, exfoliate, and minimize the appearance of fine lines and uneven texture. Three essential ceramides simultaneously look to lock in moisture and restore skin’s protective barrier.

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Anti-aging

L'Occitane en Provence

Immortelle Overnight Reset Oil-in-Serum

Created to provide a more rested look in just one night, this formula now contains 10x more immortelle essential oil and a new sap-like extract. The unique oil-in-serum contains 3,000 golden bubbles that aim to preserve the powerful immortelle essential oil. The bubbles are designed to melt into skin leaving a non-greasy, lightweight feel. By applying at night, when skin renewal is most active, this formula aims to help skin recover from the effects of daily stressors.

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Anti-aging

Lancôme

Renergie H.C.F. Triple Serum

Rénergie H.C.F. Triple Serum features unique triple-chamber packaging and aims to strike the perfect balance between being highly efficacious while also providing a gentle and caring experience for the skin. It is designed to be the first triple-dose serum of its kind on the market.

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Anti-aging

Shiseido Americas

Ultimune Power Infusing Serum

A potent antioxidant face serum, it boasts a lightweight formula that was created to visibly reduce the signs of aging, while amplifying hydration. It’s designed to easily penetrate into the skin and aims to boost the skin’s radiance in just three days.

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Anti-aging

SK-II

SKINPOWER Essence

Powered by Pitera and InfinitPower Technology, this essence was designed to help skin feel bouncy, smooth, and glowing. Suitable for all skin types, it features a light, translucent texture that was created to penetrate easily into the skin. Featuring an exclusively designed auto-dropper, it aims to provide the optimal dosage.

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Cleanser And Scrub

Beekman 1802

Milk Wash

This AHA- and BHA-powered wash looks to instantly transform from a light jelly formula into a deep-cleansing milk. The product is designed to remove makeup including water-resistant formulas and to deep cleanse and exfoliate. It’s created to control oily skin, clear pores, and fight blemishes. The cleanser also aims to help draw out oil-based debris.

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Cleanser And Scrub

Aveeno

Calm + Restore Nourishing Oat Cleanser

Designed to gently cleanse and hydrate skin while preserving the moisture barrier, this gel facial cleanser aids in nourishing and soothing skin. Created for sensitive skin, it’s free from parabens, phthalates, fragrances, and dyes and aims to be hypoallergenic and non-comedogenic. It’s formulated with nourishing oat and calming feverfew.

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Cleanser And Scrub

Farmacy

Clearly Clean Makeup Removing Cleansing Balm

A cleansing balm for sensitive skin, this is a fragrance-free version of the brand’s best-selling Green Clean cleansing balm. Designed for reactive skin types and for those who prefer scent-free skin care, this formula is created to melt away makeup, SPF, surface debris, and pollution residue, and aims to leave skin hydrated and smooth.

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Cleanser And Scrub

Garnier

Micellar Cleansing Water with Hyaluronic Acid + Aloe

The first micellar water to be infused with hyaluronic acid and aloe, this product looks to cleanse, remove makeup, impurities, and even pollution in a single swipe, all while re-plumping the skin. This cleansing water can be used in lieu of a traditional face wash or as a first step to a double-cleanse routine.

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Cleanser And Scrub

Neutrogena

Hydro Boost Hydrating Cleansing Gel, Fragrance Free

Created to boost hydration for soft, supple skin, this lightweight gel cleanser aims to transform into a silky lather that removes makeup and impurities to clean and soften skin—without over-drying. The formula looks to increase the skin's hydration level and lock it in.

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Cleanser And Scrub

Olay

Regenerist Vitamin C + Peptide 24 Brightening Cleanser

Formulated to brighten dull skin, visibly even tone, and correct discoloration, this cleanser is crafted with vitamin C, niacinamide, and peptides. Creamy and gentle, it has unique exfoliating beads (like the texture of sugar) that aim to break down during the cleanse to help avoid over-scrubbing.

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Cleanser And Scrub

Peter Thomas Roth

PRO Strength Microdermabrasion Blackhead Eliminator

This blackhead eliminator aims to eliminate, treat and prevent blackheads, whiteheads, and clogged pores. It’s formulated with kaolin and bentonite clays and looks to leave skin appearing clearer, smoother, and more radiant.

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Cleanser And Scrub

Thayers Natural Remedies

pH Balancing Daily Cleanser

This gentle face wash with aloe vera looks to improve the quality of skin, balance skin pH levels, and gently remove dirt, oil, makeup, and impurities. The wash aims to provide a moisturized look and feel, helping to keep skin feeling soft and comfortable. It’s also formulated to help skin texture look visibly smoother and more even.

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Eye Treatment

L'Oréal Paris

Revitalift Derm Intensives 2.5% Pure Hyaluronic Acid + Caffeine Eye Serum

This dermatologist-validated daily eye serum aims to visibly re-plump, brighten and reduce crow's feet. Formulated with pure hyaluronic acid, the eye serum aims to enhance the skin’s own moisture retention for lasting hydrating visibly re-plumped skin. The “triple roller” applicator features three cooling, stainless steel balls and looks to provide a full eye contour massage.

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Eye Treatment

Clarins

Total Eye Lift

This eye cream looks to target wrinkles, crow's feet, dark circles, and puffiness for a visible eye lift. Formulated with Clarins' exclusive Lift-Smoothing Duo of Organic Harungana extract and cassie flower wax, this product aims to provide an immediate, visible lifting and wrinkle-smoothing effect with results that improve with daily use.

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Eye Treatment

florence by mills

Floating Under the Eyes Cloud Depuffing Gel Pads

Boasting a new cloud shape, these pads float under the eyes and look to help wake up fatigued, puffy skin that sometimes can create the appearance of dark circles. The patches are soaked in an essence that aims to hydrate and depuff the face thanks to caffeine, green tea, and cactus extracts.

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Eye Treatment

Mario Badescu Skin Care

Brightening Eye Serum

Created to be a do-it-all solution to brighten, tighten, and firm the under-eye, this eye serum is formulated with caffeine, glycerin, and niacinamide. It aims to help blur fine lines and tone skin, while an illuminating effect looks to target dark circles.

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Eye Treatment

Olay

Vitamin C + Peptide 24 Brightening Eye Cream

This eye cream looks to hydrate and brighten the delicate skin around the eyes. Lightweight and cool, this fast-absorbing formula looks to be smooth to the touch. Formulated with vitamin C, it also looks to brighten skin and fortify the skin’s moisture barrier.

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Eye Treatment

RevitaLash Cosmetics

Lash & Brow Masque

Created to address the visible and physical signs of compromised lashes and brows, this formula features tube technology that encapsulates nutrient-dense ingredients. It aims to repair and restore lash and brow health, while delivering needed hydration for healthy lashes and brows.

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Eye Treatment

Shani Darden Skin Care

Intensive Eye Renewal Cream

Formulated with actives including peptides that aim to plump and firm, this eye cream also features silk tree extract that looks to brighten, squalene that looks to hydrate, and niacinamide that aims to fight wrinkles. The nutrient-rich formula is designed to soften the appearance of crow's feet and dark circles and looks to leave the eye area visibly firmer, brighter, crease-free, and ready for makeup.

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Eye Treatment

Summer Fridays

Light Aura Vitamin C + Peptide Eye Cream

Designed to achieve a brighter, firmer look, this multitasking eye cream is formulated with vitamin C and a peptide blend. It looks to visibly brighten the eye area and support skin's natural collagen production for a firmer, smoother appearance. It also aims to help de-puff, soothe and softly illuminate all skin tones.

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Face Masks

Kiehl's Since 1851

Ultra Facial Overnight Hydrating Face Mask with 10.5% Squalane

Created to be a hydrating face mask for dry skin, this mask looks to lock in moisture while you sleep and to strengthen the skin’s moisture barrier. It also aims to treat dryness, tightness, and flaky skin.

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Face Masks

Farmacy

10% Niacinamide Night Mask

A leave-on night mask formulated with 10% niacinamide, it aims to visibly improve skin texture and tone, refine pores and help strengthen the skin’s moisture barrier. Created to transform skin overnight for a smooth, even-looking complexion, the mask is housed in an infinitely recyclable glass jar with a 50% PCR cap.

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Face Masks

Fresh

Floral Recovery Calming Mask

This dermatologist-tested overnight face mask is formulated with floral extracts—passionflower, cornflower, cherry blossom, and peony—that look to calm and reduce the look of redness on sensitive skin. Featuring vitamin C and squalane, it aims to brighten and smooth.

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Face Masks

Perricone MD

Cold Plasma Plus+ Concentrated Treatment Sheet Mask

A two-piece sheet mask that looks to easily conform and hold to the contours of the face, it aims to deliver visible signs of healthy, youthful-looking skin fast. Formulated with vitamin C ester, copper tripeptide, and phospholipids, it also features Perricone MD’s proprietary liquid crystal delivery system. It looks to reduce dullness, uneven texture, uneven tone, discoloration, and loss of firmness.

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Face Masks

philosophy

hope in a jar instant glow peeling mousse

Designed to reveal skin’s natural luminosity, this peeling face mask aims to deliver instant glowing skin and a more even skin tone via physical exfoliation and an enzymatic complex. The one-minute peeling face mask looks to virtually grab on to debris that can build up causing dull skin, and visibly roll away those impurities.

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Face Masks

Pixi Beauty Inc.

Vitamin-C Remedy Mask

Created to drench skin in order to energize and provide brightening hydration, this formulation features a blend of citrus, green tea, ferulic acid, and ginseng. The antioxidant-rich jelly aims to give an energizing pick-me-up and looks to help to restore luminosity and revive tired skin. This mask comes in a generous 300ml tub.

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Face Masks

RoC Skincare

Retinol Correction Deep Wrinkle Targeted Patches

These non-invasive and dermatologist-tested patches are designed to target and treat wrinkles at the source. Created to be fast-acting, the face patches aim to visibly re-plump lines and wrinkles in just two hours and look to provide continuous improvement in wrinkle reduction over time.

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Face Masks

ZitSticka

PORE VAC

Designed to be a multi-masker for congested, acne-prone skin, this mask is formulated with mineral-rich clays, salicylic acid, and sulfur. It aims to draw impurities to the surface and absorb excess oils. Created to be a gentle, non-stripping mask, it looks to exfoliate while nourishing, smoothing, and reducing redness.

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Lip Treatment

Biologique Recherche

Liftkiss

Created to help smooth, plump and add volume to lips, this lip treatment aims to intensely repair the upper layers of the skin, comfort damaged lips, and smooth fine lines. The result aims to yield lips that are hydrated, contoured, and healthy.

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Lip Treatment

Burt’s Bees

Elderberry Rescue Lip Balm

This intensely moisturizing lip balm, infused with antioxidant-rich elderberry, looks to instantly hydrate to promote healing for extremely dry lips. It looks to provide a rich berry flavor as it aims to provide long-lasting moisture when used every four hours, relieving dryness.

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Lip Treatment

Byroe

Mojito Lip Mask

Inspired by a fresh citrusy Mojito, this nourishing vegan lip mask aims to provide a tingly cooling burst upon application. It’s designed to gently exfoliate, soften and visibly plump dry, chapped lips. The silky formula incorporates lemon and lime-derived natural AHAs that look to smooth rough, flaky texture while eight different molecular weights of hyaluronic acid and jojoba oil aim to lock in hydration.

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Lip Treatment

eos

The Fixer

This medicated lip balm looks to provide dual protective action for lips, leaving them moisturized. The Fixer's multi-power, icy cool formula aims to temporarily relieve pain associated with cold sores or fever blisters, while repairing chapped lips. It’s also designed to add long-lasting hydration.

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Lip Treatment

Evolvetogether

Hydrating Lip Balm

This lip balm is formulated with vitamin E from coconut oil, jojoba seed oil and shea butter. It aims to keep even the driest and flakiest lips happy and healthy—without any sticky residue. Made for everyone, evolvetogether’s Hydrating Lip Balm comes in a new, gender-neutral scent called Provence. The fragrance contains a mix of natural lavender and chamomile essential oils—it aims to deliver a dose of calm relaxation, alongside hydration.

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Lip Treatment

Gisou

Honey-Infused Lip Oil

Combining mirsalehi honey and hyaluronic acid, the brand’s proprietary Mirsalehi Bee Garden Oil Blend and natural actives, this lip oil looks to instantly smooth, plump and define lips while enhancing their natural color. It’s designed to treat and highlight lips with a golden hue in one swipe. Use after use, it aims to have lips be softer, smoother, plumper, more defined with a naturally healthy shine.

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Lip Treatment

Keys Soulcare

Comforting Balm

Created to be a soothing skin balm for the face and body, it’s formulated with camellia seed oil, rose of Jericho, avocado oil, and shea butter.

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Lip Treatment

Revision Skincare

YouthFull Lip Replenisher

This is a long-wearing lip treatment that is designed to visibly volumize, define, soothe and hydrate lips, while aiming to defend against environmental stressors. It looks to improve loss of volume and contour, thinning skin on the lips and more noticeable lines, loss of definition, dryness and roughness and loss of healthy, natural color.

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Moisturizer (face)

SK-II

SKINPOWER Airy Milky Lotion

This moisturizer is formulated with Pitera and InfinitPower Technology. It’s designed to help skin feel bouncy after use, in addition to smooth and glowing. Its lightweight texture aims to melt into the skin and is created for warmer climates or oilier skin types. It’s designed for day and night use.

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Moisturizer (face)

ALGENIST

Niacinamide Moisture Veil

A liquid light moisturizer formulated with alguronic acid and niacinamide, this moisture veil looks to help reduce the appearance of surface oil and shine, while aiming to optimize skin’s hydration levels and help preserve skin barrier integrity.

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Moisturizer (face)

Beekman 1802

Milk Drops

Beekman 1802’s highest concentrated, most potent treatment, this lightweight probiotic extracts milk serum, and features ceramides, squalane hyaluronic acid, and plant enzymes. It aims to invigorate dull skin and provide radiance. It looks to instantly deliver moisture beyond the surface–controlling oily skin, cleansing pores, and balancing discoloration, to boost skin health.

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Moisturizer (face)

Biologique Recherche

Toleskin [C]

Created to be highly soothing, Toleskin [C] aims to reduce skin sensitivity, itching sensations, and discomfort. It looks to leave consumers with restored, strengthened skin that is more tolerant, smooth, and soothed.

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Moisturizer (face)

Caudalie

Premier Cru The Cream

A luxurious moisturizing cream powered by visionary TET8 technology, this moisturizer is designed to target the eight signs of aging including reducing deep wrinkles, diminishing fine lines, firming skin, plumping skin, improving elasticity, brightening dark spots, boosting hydration, and enhancing radiance. It’s available in refill format.

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Moisturizer (face)

Cetaphil

Healthy Radiance Renewing Cream

This lightweight soufflé cream is formulated with a GentleBright Complex, which includes antioxidants and 2% niacinamide, plus bakuchiol, a plant-based retinol alternative. It’s created to improve skin's luminosity and reduce the appearance of dark spots without causing irritation.

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Moisturizer (face)

Clinique

Moisture Surge 100H Auto-Replenishing Hydrator

Created to be a refreshing oil-free gel cream, this hydrator looks to penetrate deep into the skin and last 100 hours. It aims to lock in moisture for a plump, dewy glow.

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Moisturizer (face)

La Mer

The Treatment Lotion

This watery lotion is formulated with the brand’s Miracle Broth and looks to deliver liquid energy to the skin. Its Active Liquid Hydrogel texture aims to cushion on contact and penetrate rapidly to deliver energy and all-day hydration to optimize skin for the treatments that follow.

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Moisturizer (face)

RéVive Skincare

Moisturizing Renewal Day Cream SPF30

A daytime moisturizer, it’s formulated with the brand’s Rapid Renewal Complex, blending antioxidants, minerals, vitamins C, E, and marine adaptogens which aim to help shield skin against environmental aggressors. It’s created to be the perfect daytime companion to RéVive Moisturizing Renewal Cream.

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Skincare Tools

FaceGym

FaceShot

An expert electric micro-needling tool, it’s a new approach to at-home skin care that aims to yield brighter, rejuvenated, and smoother skin. Faceshot is created to work as a two-in-one micro-needling and serum treatment to deliver a gentle but effective exfoliation. The device looks to encourage skin renewal, strengthen the complexion and reveal the healthy layers of skin underneath, while the micro-injuries kick-start the repair process. Developed with medical-grade stainless steel microneedles, Faceshot aims to create pathways to help the AHA penetrate deeper into the skin.

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Skincare Tools

Darcase

AURI

Auri is the only 24K gold-plated dual-ended Gua Sha tool on the market. It’s an at-home facial-massage tool that looks to lift and plump the skin. It features a dual-ended ball tip designed for the delicate under-eye area and for temple massage. The Gua Sha looks to contour the jaw and chin area, and it can also be used to relax the neck and shoulders. It aims to be effective for lymphatic drainage.

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Skincare Tools

Droplette

Micro-Infuser

This device looks to transform skin care ingredient capsules into a powerful micro-mist, allowing for the delivery of skin care deep into skin. Clinically tested and in partnership with WRAIR, MIT, and Tufts Medical, this device aims to deliver molecules 10,000 times larger than what can be topically absorbed over a skin surface area. It also helps reduce systemic delivery and/or the use of needles in painful skin conditions.

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Skincare Tools

FOREO

UFO 2

Created to bring professional spa treatments home, UFO 2 is designed to be a customizable skin care and mask-enhancing device. Featuring faster heating and cooling, T-Sonic pulsations, and eight LED light therapies, it aims to provide a supercharged facial. It can be paired with the brand’s UFO Activated Masks or over a favorite sheet mask to enhance efficacy.

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Skincare Tools

Luminess

Breeze Duo Skincare Airbrush System

This system looks to transform concentrated liquid serums into micro-droplet mist for improved absorption. High active concentrations—retinol, AHA 10%, vitamin C 15%, niacinamide 10%, hyaluronic 2%, pro-vitamin B5, and Bulgarian rose—are propelled onto skin and aim for faster, more critical ingredient absorption. The air delivery system allows for mix-matching formulas to create a personalized regimen based on the skin’s needs.

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Skincare Tools

Shani Darden Skin Care

Facial Sculpting Wand

A vibration therapy device, it looks to transmit acoustic sound waves up to 6cm (2.4in) below the skin’s surface which aims to help increase skin’s oxygen uptake for more glowing, youthful skin. It’s designed to provide deep muscle stimulation aiming to target crow’s feet, eyebrow furrows, and nasolabial lines under the surface at the source, rather than on a superficial level. This aims to help to achieve long-term, as well as immediate benefits.

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Skincare Tools

stackedskincare

Ice Roller

This U.S. patent-pending roller looks to use the power of cold to soothe sensitive skin, de-puff under eyes, and visibility lift and sculpt facial contours. It’s designed to be left in the freezer to chill, and then gently rolled over the skin for beauty benefits.

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Skincare Tools

YINA

Bian Stone Gua Sha

Inspired by the ancient practice of Chinese medicine, this tool is created to activate circulation and invigorate energy through a body and facial Gua Sha ritual. The Bian Stone Gua Sha is a substantial size that is designed to be easily applied on the body or face for wellness and skin care rituals.

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Sun Product

Note: there was a tie in this category!

Sun Product

Neutrogena

Ultra Sheer Face Serum SPF 60+

Formulated with vitamin E, this sunscreen serum is water-resistant for up to 80 minutes and aims to deliver weightless, all-day hydration and broad-spectrum protection against UVA and UVB rays. Its fragrance-free, non-comedogenic formula looks to go on sheer, leaving skin feeling soft, smooth, and makeup-ready.

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Sun Product

Supergoop!

(Re)setting Refreshing Mist SPF 40

Designed to make it easy to set makeup and reapply SPF throughout the day, this ultra-fine mist looks to leave behind a matte finish. It boasts a subtle, aromatic blend of rosemary and mint, and is formulated to help filter pollution while refreshing the skin. In addition to protection from UV rays, this mist looks to lock makeup in place, control natural oils, and even complexion with continuous use.

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Sun Product

COOLA

Classic Face Organic Sunscreen Mist SPF 50

An organic, water-resistant SPF 50 protection product, this mist is designed to offer a refreshing spritz that is easy to apply. It looks to be applied over makeup, on the go, or anytime consumers desire to refresh and protect the skin from the sun.

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Sun Product

La Roche-Posay

Anthelios UV Correct

This daily anti-aging face sunscreen with SPF 70 is clinically tested to blend easily into all skin tones and aims to leave a natural glow. Its sheer finish aims to help visibly correct uneven skin tone, fine lines, and rough skin texture for more even, smoother, healthier-looking skin.

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Sun Product

Live Tinted

Hueguard

This daily mineral SPF 30, moisturizer, and primer aims to protect skin from harmful UVA/UVB rays and blue light. The non-nano zinc, weightless formula looks to blend seamlessly into the skin, giving it a natural glow with no white cast on all skin tones and types. It’s formulated with 18% zinc oxide.

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Sun Product

Shiseido Americas

Urban Environment Oil-Free Sunscreen Broad Spectrum SPF 42

This lightweight, deeply moisturizing daily oil-free sunscreen is created to have skin care benefits. This sunscreen also looks to double as a face primer to prep skin for makeup.

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Sun Product

SkinCeuticals

Daily Brightening UV Defense SPF 30

Designed to be a multi-benefit daily hydrating sunscreen is formulated to protect against UV-induced pigmentation. It also looks to even out skin tone while instantly brightening skin.

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Sun Product

Sun Bum

Original Glow SPF 30 Sunscreen Face Lotion

Created to be a moisturizing sunscreen featuring SPF 30, this product aims to provide daily hydration and UV protection from the sun. It also looks to provide a dewy, radiant glow.

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