Endlessly buildable, and clump-resistant, this lightweight mascara formula uses a unique lash flex polymer to coat each lash smoothly without flaking or weighing it down. Available in two plastic brush sizes for individual lash types.
Monochromes are refillable eyeshadow trios in three buildable powder finishes—matte, satin, and metallic. Each finish glides on with minimal fallout or creasing and can be worn alone or together for added dimension and choose-your-own-adventure intensity. Each compact is refillable, reusable and recyclable.
GrandeBROW 2-in-1 Tinted Brow Gel + Brow Enhancing Serum
This two-in-one tinted gel with mini fibers promises buildable color and easy definition. Additionally, it contains the company’s award-winning brow-enhancing serum, GrandeBrow, which is proven to give arches a thicker look in four to six weeks.
Maybelline New York
Falsies Surreal Extensions Mascara
Created for the salon extension lover, this finalist enhances lashes with a new technology that features a mix of different-size fibers, adding 36% to length and upping volume by a factor of 10.
Microbrow Tint Serum Pen
Get fuller-looking, precision-drawn brows with ease. Available in three shades, this filler pen makes it easy to create beautiful, natural-looking arches, even on the go. Transfer-resistant and packed full of conditioning panthenol, this soon-to-be must-have is formulated without fragrance, parabens, or phthalates.
Too Faced Cosmetics
Better Than Sex Chocolate Mascara
Eight percent of mascara-wearers choose a brown shade for their lashes, according to the company. This new cocoa-colored offering accentuates and defines with a fine polymer that locks curl into place.
MakeWaves Lengthening + Volumizing Mascara
This viral sensation, which launched an 11,000-person waitlist on TikTok, is a vegan, ophthalmologist-tested lash builder that promises length, definition, buildability, curl, and zero flakiness. It’s also easily removed, which is ideal for sensitive eyes.
Victoria Beckham Beauty
A clean, pigment-rich, ultra-creamy buildable eyeshadow stick with waterproof wear that lasts up to eight hours, glides on with easy, tug-free application, and blends seamlessly. Soothing seaweed oil ensures eye-calming comfort. Available in seven chic shades (a little bird with initials “VB” recommends the hue “Pecan”).
Light Reflecting Advanced Skincare Foundation
Buildable coverage with a natural finish. This breathable foundation conceals dark spots and blurs imperfections. As an added benefit, the product contains cacao peptides and milk thistle to combat the negative effects of blue light.
BAREPRO 16HR Skin-Perfecting Powder Foundation
The brand that introduced the world to mineral makeup in 1995 is back with a full-coverage powder foundation designed to outlast sweat and transfer-wear. Applied either wet or dry, the formula includes Pineapple Complex to stimulate cell turnover while adding hydration and a customizable amount of coverage.
Bobbi Brown Cosmetics
Skin Full Coverage Concealer
A full-coverage concealer containing coffee seed and vitamin E to add hydration as it seamlessly camouflages dark circles, discolorations, and imperfections with a creamy formula that melts into the skin, resisting creasing and fading for 16 hours.
Clean Fresh Skincare Color Correcting Serum Moisturizer Primer
Save precious time on FaceTune with this hydrating primer designed in four shades to banish redness, improve dullness, brighten, and neutralize discoloration. COVERGIRL is one of the first mass brands to globally achieve Leaping Bunny approval, so more people can add cruelty-free products to their cosmetics wardrobe.
Danessa Myricks Beauty
Yummy Skin Blurring Balm Powder
Here is a texture-reducing, coverage-boosting, blurring balm that balances oils throughout the day while maintaining hydration. Note the inclusion of Upsalite, a lab-made material with considerable water-retention properties. “Great coverage for a healthy, non-oily fresh look. Love!” says one satisfied Sephora shopper.
Halo Glow Liquid Filter
This product aims to deliver a flawless, faux-filter glow with a complexion booster and skin care-makeup hybrid infused with squalene and hyaluronic acid to hydrate skin. To be worn alone, under or over makeup.
No Limits Cream Bronzer Stick
Seamlessly blendable, this talc-free cream bronzer stick visibly sculpts, defines, and livens up the complexion—making underpainting a no-brainer. Enriched with green tea and watermelon seed extracts to help deeply moisturize the skin, while rosehip oil provides antioxidant anti-aging benefits.
Studio Fix Every-Wear All-Over Face Pen
This finalist is a multi-use concealer pen ideal for creating medium buildable coverage (with a half click) or full coverage (with a full click). The lightweight, non-creasing formula improves not only immediate skin concerns, but enhances moisture over time with vitamin E. Available in 33 shades.
Lip Butter Balm
This cruelty-free balm is available in six wearable shades that hydrate and soothe with murumu seed butter, vegan waxes, and natural flavors. Excellent for a boost of hydration on the go or as an overnight lip mask. The silky balm has a subtle vanilla fragrance.
Clean Fresh Yummy Gloss
Get glassy shine with a collection of 12 sheer colors scented with pink-berry citrus, coconut water, or red pineapple, this Leaping Bunny-approved, gluten-free formula provides instant hydration for supple and healthy-looking lips. It’s simple to apply; the plush applicator scoops up the perfect amount of gloss with every use.
O FACE Satin Lipstick
O Face lipstick was designed to fill a white space in the market: A long-lasting satin-finish lipstick made with nourishing ingredients at an affordable price. Extra points go to the company for the luxe magnetic closure. Available in 20 shades (“Dirty Talk” is causing quite a stir on social media).
Locked Kiss Ink 24HR Lipcolour
This long-wear lip color locks in 24 hours of weightless color with double-coated pigments that last on lips and is packed with moisturizing passion fruit oil. Available in a lineup of 16 matte shades.
Maybelline New York
Super Stay Vinyl Ink Liquid Lipcolor
The company’s high-impact ink pigments and liquid shine-boosters deliver a color-saturated shine with flexible pigments that move with lips for comfortable 16-hour wear. For best results, this blend of ingredients must be mixed before applying.
Parfums Christian Dior
Dior Addict Lip Glow Oil
When the world asks for a glossy lip oil that enhances lips by bringing out their natural color, this is the result. This versatile offering gives all lips, no matter their shape or color, a flattering, rosy glow that’s not sticky or greasy. It can be worn alone, as a primer or a topcoat.
In France, makeup lovers have long been enamored of bouche mordue, or “just bitten lips.” The look has historically been achieved by applying lip balm and then a hint of lipstick to achieve a sheer flush. Now, this subtle pout is achievable in one step with this matte formula.
Rouge Volupté Candy Glaze Lip Gloss Stick
The shine of a gloss with the pampering effects of a balm. Candy Glaze Lip Gloss Stick’s luxurious glossy payoff is buffered by comforting, moisturizing ingredients including vitamin E and cold-pressed mango oil. The jelly gloss offers high-shine and a subtle fragrance. “A purse essential,” says a fan from Sephora.
Lash Guard & Comb
The ergonomic Lash Guard & Comb enhances lash definition and makes mascara application on upper and lower lashes simple and goof-proof every time. The comb precisely guides to separate, prevent smudges, and remove excess product for a clump-free look every time.
Duo Brush 15
A synthetic double-sided face brush that’s perfect for blending, setting, building, and smoothing, the Duo Brush 15 features a large, rounded brush head for powder products and a slightly denser, angled brush head for cream-based cosmetics.
All Over Shadow Brush
Lay down shadow all over the lid in one swipe or create a base for longer-lasting looks. The Guide ring makes holding and maneuvering the brush effortless, and the shorter handle means hands are closer to the face, resulting in more detailed results.
WING MAGICIAN Reusable Silicone Guide
This dishwasher-safe, mistake-proof, hand-held silicone tool is the ultimate guide to achieving the perfect wing. Designed to hug the contours of the eye to create goof-proof, precise angled or straight lines.
Kevyn Aucoin Beauty
Duet Contour Brush
This dual-ended synthetic hair brush is compatible with cream, liquid, powder, stick, and wand formulas and makes targeted application—and seamless sculpting—foolproof. The “Define” brush is denser for precise placement and increased intensity, while the larger “Blend” side is ideal buffing and perfecting.
Multi-Use Powder Brush
The Lawless Beauty user is a passionate makeup lover who craves high-performance, full-glam looks with clean makeup products, not the usual “no makeup” aesthetic associated with this category. Enter this dual-sided, tapered brush perfect for blurring and setting, even under the eyes.
Deluxe Hold Eyelash Curler
Keeping a reliable eyelash curler handy is essential for every makeup look. This durable option features a silicone pad designed to cushion lashes to minimize damage. Excellent for every user—even beginners—thanks to thumb grooves that prevent slips and give superior control.
ROUGE SUR MESURE
Print any lipstick shade with the first battery-operated personalized lip color creator. First, download the app, select a color family cartridge—red, nude, pink, or orange. Next, apply the creamy velvet formula and accept compliments. Another fun option: Scan in an outfit and receive suggestions to match or clash the look.