People's Choice
Launch of the Year
Launch of the Year

e.l.f.
Power Grip Primer
This gel-powered primer is the perfect way to prep any skin type to create a glowing and long lasting makeup look. With active ingredients such as hyaluronic acid, this primer will leave skin feeling hydrated all day. Not only will it improve the look of your makeup, but will lock it in place all day.
Influencer of the Year
Influencer of the Year

Rose Siard
The TikTok beauty influencer has gained a following of over 1.4 million users for her unique tutorials that showcase her outlook and expertise on makeup. Gaining in popularity, Rose launched her cosmetics brand, Rose and Ben Beauty, in 2021, which consists of high quality, sustainable makeup brushes. Throughout her cosmetics journey, Rose’s content has looked to educate and inspire viewers.
Customer Obsession Award Presented by Amazon Beauty
Customer Obsession Award Presented by Amazon Beauty

Laneige
With nourishingly rich water-based products, this Korean brand is loved by beauty users for its deliverance of deep moisturization to the skin. Products are formulated to lock in hydration, creating a dewy and revitalized look that improves the overall health of skin over time.