Take your place in beauty history
Key Dates
Early Entries Open: January 29, 2025
Early Entry Deadline: February 26, 2025
Late Entries Open: February 27, 2025
Late Entry Deadline: March 20, 2025
Finalists Announced: September 18, 2025 at the Beauty Expo
CEW Member Voting: September 18 – October 03, 2025
Winner Celebration: November 11, 2025 at Beauty Awards Luncheon
All deadlines close at 11:59 PM EST.
Entry Criteria
- Products/brands that launched after March 2023 and are available for purchase by March 26, 2025.
- Gift sets are NOT accepted.
- Category Guidelines
- See Eligible Award Categories.
- Indie Brand: 51+% independent ownership as of March 26, 2025.
- Iconic Products: on the market for 10+ years and still available for purchase. Past submissions may enter.
- Sustainability Excellence Award: Additional considerations outlined in category description.
- Suppliers Award: Ingredients & Formulation: Additional considerations outlined in category description.
Evaluation Criteria
Products will be reviewed based on the following:
- Innovation
- Efficacy
Submission Guidelines
- Number of Products: Brands may enter as many products as they’d like in each category
- A product must be submitted to the relevant product category. Products that do not meet category criteria may be disqualified. See the Award Categories.
- Multiple Category Submissions: A product may enter multiple times if additional categories include Indie, scent, Natural/Textured Hair Product, or Sustainability Excellence.
- Entries must be completed online through the Product Entry Form by March 27, 2025, at 11:59 PM EST. There will be no extensions granted.
Entry Fees
- Early Entries: $700 per product (January 29 – February 26, 2025)
Note: 10% discount is reflected in the current price. The Product Information Form must be 100% complete prior to the deadline to receive the applicable rate.) - Late Entries: $775 per product (February 27 – March 27 2025)
- A product that is entered in multiple categories will incur a separate entry fee for each category submitted.
- The entry fee covers all associated costs, including processing and research required of the CEW staff and Finalist Nominating Committee, to determine the winners.
All deadlines close at 11:59 PM EST.
How to Submit Your CEW Beauty Award Entry
Instructions
Step 1: Log In to Your CEW Account
- Click here to log into your CEW account.
Step 2: Navigate to the Beauty Awards Entry Tab in the Left Sidebar or in the Top Menu.
Step 3: Purchase Your Award Entry
- Navigate to the Store section to purchase your entries.
- Select the desired Beauty Award entry(s) and quantity.
- Click “Add to Cart.”
- View your cart, add payment details, and review your order.
- Submit your purchase.
- Once your purchase is complete, you will reach the Order Summary page, where you can view all purchased entries.
- Access your purchased entries here: Award Entry Dashboard.
- You will also receive an email with the next steps.
Step 4: Fill Out or Modify an Entry
- From the Award Entry Dashboard, click on the Award Entry # in the first column to begin.
- For new entries, you will be prompted to select an Award Category to generate the form.
- Important: The selected Award Category cannot be changed after submission. Please review the Award Categories page before making a selection.
- Select your desired award category(s) and click Save.
Step 5: Complete the Product Information Form
- Click the pencil icon next to the entry to begin editing.
- Refer to the help text for guidance if you have questions.
- On the Product Information Form, provide the following:
- Brand Name: Name of the product company (not the registrant).
- Product Name: Full name of the product being submitted (do not include the brand name).
- Product Description: Describe your product. Pricing and purchasing details will be removed.
- Note: Information submitted on the Product Information Form will appear exactly as written on the voting ballot and all CEW materials (both online and in print). Ensure all capitalization, trademark symbols, accents, and spellings are correct. Errors are the sole responsibility of the registrant.
- CEW reserves the right to edit entries to conform with the CEW Style Guide. Brand or product names may be abbreviated for space considerations (e.g., The Estée Lauder Companies Inc. → Estée Lauder).
- Add the product details and upload the following:
- Product Images: Two images required.
- Specs: 200 x 200 pixels, no larger than 250kb.
- File formats: jpeg, gif, or png.
- High-Resolution Image: Transparent or white background, no larger than 10mb.
- File formats: jpeg, gif, or png.
- Press Sheet: Optional, but highly encouraged. If uploading, ensure the file is no larger than 2mb.
- File formats: PDF or Microsoft Word (.docx or .doc).
- Special Categories: For categories like Indie Brand, Sustainability Excellence, or Supplier for Ingredients & Formulation, a brand logo may be submitted in place of a product image.
- Product Images: Two images required.
- Once all fields are completed and files are uploaded, click Submit Entry to finalize your entry.
Step 6: Repeat for Additional Entries
- Repeat Steps 4 and 5 for each award category you are entering.
Terms & Conditions
By submitting an entry to the CEW Beauty Awards, you accept and agree to these Terms & Conditions. These may be updated from time to time without prior notice, at CEW’s sole discretion.
