Product Submissions

Take your place in beauty history

Key Dates

Early Entries Open: January 24, 2024
Early Entry Deadline: February 20, 2024
Late Entries Open: February 21, 2024
Late Entry Deadline: March 22, 2024

Finalists Announced: September 19, 2024 at the Beauty Expo
CEW Member Voting: September 19 – October 10, 2024
Winner Celebration: November 21, 2024 at Beauty Awards Luncheon

All deadlines close at 11:59 PM EST.

Entry Criteria

  • Products/brands that launched after March 1, 2022 and are available for purchase by March 8, 2024.
  • Gift sets are NOT accepted.
  • Category Guidelines
    • See Eligible Award Categories.
    • Indie Brand: 51+% independent ownership as of March 8, 2024.
    • Iconic Products: on the market for 10+ years and still available for purchase. Past submissions may enter.
    • Sustainability Excellence Award: Additional considerations outlined in category description.
    • Suppliers Award: Ingredients & Formulation: Additional considerations outlined in category description.

Evaluation Criteria

Products will be reviewed based on the following:

  • Innovation
  • Efficacy
  • Value

Submission Guidelines

  • Number of Products: Brands may enter as many products as they’d like in each category
  • A product must be submitted to the relevant product category. Products that do not meet category criteria may be disqualified. See the Award Categories.
  • Multiple Category Submissions: A product may enter multiple times if additional categories include Indie, Natural/Textured Hair Product, or Sustainability Excellence.
  • Entries must be completed online through the Product Entry Form by March 8, 2024, at 11:59 PM EST. There will be no extensions granted.

Entry Fees

Early Entries: $700 per product (January 24 – February 20, 2024) (10% discount is reflected in the current price. The Product Information Form must be 100% complete prior to the deadline to receive the applicable rate.)
Late Entries: $775 per product (February 21 – March 8, 2024)

A product that is entered in multiple categories will incur a separate entry fee for each category submitted.

The entry fee covers all associated costs, including processing and research required of the CEW staff and Finalist Nominating Committee, to determine the winners.

All deadlines close at 11:59 PM EST.


Important Notes

  • Submissions for ALL award categories entered can be completed in a single transaction, regardless of product being entered.
  • All product information is entered via the “Manage Entry Information” landing page – here you can enter, edit and submit the product information form for all of your award submissions.
  • Submit a Product Information Form for each product you enter in each category.
  • For an entry to be considered complete, all fields of the Product Information Form must be filled out, product images (or logo) and press sheet must be uploaded, and you must click “submit”.

How To Enter

Step 1: Begin Entry Form here. Log in to your CEW Member account, or create a non-member profile, to manage all of your product submissions.
Step 2: Accept the Terms & Conditions to begin your submission.
Step 3: Review Registrant Contact Information.
Step 4: Select all of the award categories in which you are submitting product(s) and click “Add to Cart.”
Step 5: Review Shopping Cart, with the entry fees for each award category, and click “Checkout.”
If you are submitting multiple products in one category, you can increase the quantity here
Step 6: Enter all billing and payment information and click “Continue.”
Step 7: Fill in reCAPTCHA code and click “Submit Order” to finalize purchase.
You will receive an email confirmation and receipt outlining the categories for which you purchased entries.
Step 8: On the payment confirmation page, click “Input Product Information” to continue the submission process.
Step 9: On the “Manage Entry Information” landing page, select “Enter/Edit” next to the award category you’d like to begin with. To manage your entry information, click here.
Step 10: You are now on the Product Information Form, start by entering the company and contact information for the product you are submitting.
Step 11: Add the product details and upload your product images and press sheet.
Step 12: When all fields of the Product Information Form are complete and you’ve uploaded your images and press sheet, click “Submit” to finalize your entry.
Step 13: Repeat Steps 9-12 for all award categories you are entering.

Product Information Form: Field Descriptors

  • Brand Name: Name of product company (not the Registrant).
  • Product Name: Full name of product you are submitting; this should NOT include the brand name.
  • Product Description: Describe your product here; information regarding price & how to purchase will be removed.
  • NOTE
    • Information submitted on Product Information Form will be used exactly as written on the voting ballot and all online and printed collateral. This includes capitalization, registered and trademark symbols, accents, and foreign spelling. All errors, incorrect, and outdated information are the sole responsibility of the registrant.
    • CEW reserves the right to edit entries to conform with the CEW Style Guide and ​​may abbreviate a Brand Name or Product Name for the sake of space (ex: The Estée Lauder Companies Inc. = Estée Lauder).

Image & Press Sheet Guidelines

Two product images and press sheet are required for entry.

Image Specs: 200 x 200 pixels, no larger than 250kb

  • File Formats Accepted: jpeg, gif, or png

Hi-Res Image Specs: transparent or white background, no larger than 10mb

  • File Formats Accepted: jpeg, gif, or png

Product One Sheet Specs: no larger than 2mb

  • File Formats Accepted: PDF or Microsoft Word (.docx or .doc)

In lieu of a product image, a brand logo is required for the following categories: Indie Brand, Sustainability Excellence, Supplier for Ingredients & Formulation.

By submitting an entry to the CEW Beauty Awards, you accept and agree to these Terms & Conditions, which may be updated from time to time without prior written notice and in our sole discretion.

Questions? Please email us at

Explore the 2023 Winners