Thousands of CEW members sampled and tested every single product entry – and then voted to select the winners. Here, the most innovative beauty products of the year.

Winner

Men's Scent

pb-30

YSL Beauty

Y Eau de Toilette

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Winner

Hair Tools

pb-30

Drybar

Wrap Party Curling & Styling Wand

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Winner

Iconic Beauty Award - Mass

pb-30

Dove

White Beauty Bar

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Winner

Cleanser & Scrub

pb-30

Shiseido Cosmetics America

Waso Soft + Cushy Polisher

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Winner

Eye Product Mass

pb-30

L'Oréal Paris

Voluminous Lash Paradise

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Winner

Nail Product

pb-30

essie

Treat Love & Color in Sheers to You

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Winner

Indie Makeup

pb-30

The BrowGal

The Weekender

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Winner

Indie Skincare

pb-30

Drunk Elephant

T.L.C. Sukari Babyfacial

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Winner

Hair Style/hair Care

pb-30

Oribe

Swept Up Volume Powder Spray

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Winner

Sun Product

pb-30

Supergoop!

Super Power Sunscreen Mousse SPF 50

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Winner

Lip Treatment

pb-30

Fresh

Sugar Lip Caramel Hydrating Balm

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Winner

Face Product Prestige

pb-30

NARS Cosmetics

Soft Matte Complete Concealer

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Winner

Men's Grooming

pb-30

Tom Ford Beauty

Shave Cream

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Winner

Moisturizer Prestige

pb-30

IT Cosmetics

Secret Sauce™

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Winner

Indie Hair

pb-30

Briogeo Hair Care

Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Shampoo

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Winner

Bath And Body Prestige

pb-30

OUAI Haircare

Rose Hair & Body Oil

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Winner

Skincare Tools

pb-30

Rodan + Fields

Redefine Amp MD Micro-exfoliating Roller

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Winner

Anti-aging Mass

pb-30

NEUTROGENA®

Rapid Wrinkle Repair Regenerating Cream

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Winner

Acne Treatment

pb-30

philosophy

Purity Made Simple Pore Extractor Exfoliating Clay Mask

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Winner

Lip Product Prestige

pb-30

NARS Cosmetics

Powermatte Lip Pigment

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Winner

Moisturizer Mass

pb-30

Aveeno®

Positively Radiant Overnight Hydrating Facial

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Winner

Niche Fragrance

pb-30

Derek Lam 10 Crosby

Parfum Stick

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Winner

Bath And Body Mass

pb-30

Aquaphor

Ointment Body Spray

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Winner

Eco Beauty Award

pb-30

NaturaBrasil

NaturaBrasil

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Winner

Eye Product Prestige

pb-30

Urban Decay

Naked Heat Eyeshadow Palette

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Winner

Innovation Award

pb-30

Geltor, Inc.

N-Collage

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Winner

Lip Product Mass

pb-30

PIXI by Petra

Matte Last Liquid Lip

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Winner

Face Product Mass

pb-30

NEUTROGENA®

Hydro Boost Hydrating Tint

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Winner

Hair Shampoo/hair Conditioner

pb-30

Oribe

Gold Lust Pre-Shampoo Intensive Treatment

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Winner

Hair Coloring Product

pb-30

L'Oréal Paris

Colorista Semi-Permanent Hair Color

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Winner

Women's Scent Prestige

pb-30

Gucci

Bloom

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Winner

Most Buzzed About Beauty Collaboration

pb-30

BECCA Cosmetics

Becca x Chrissy Teigen Glow Face Palette

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Winner

Makeup Tools

pb-30

beautyblender

beautyblender swirl

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Winner

Nutricosmetic Product

pb-30

Sakara Life

Beauty Chocolates

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Winner

Women's Scent Mass

pb-30

Pacifica Beauty

Aromapower Hardcore Happy

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Winner

Eye Treatment

pb-30

Estée Lauder

Advanced Night Repair Eye Concentrate Matrix Synchronized Recovery

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