Hair
Hair Care/treatment
Hair Care/treatment
K18 Hairscience
Molecular Repair Hair Oil
A bio-engineered frizz-fighting weightless hair oil that increases shine, repairs damage, protects strands from heat damage, and strengthens hair fibers with a silicone-free formula that includes peptides and natural avocado and sunflower oils.
Hair Care/treatment
Amika
Smooth Over Frizz-Fighting Treatment
A fast-acting, lightweight, rinse-out treatment that’s clinically proven to reduce frizz by 73% in 60 seconds, and keep it frizz-free for up to 72 hours in high humidity after one use. Formulated with hydrating aloe, smoothing glycolic acid, fuzz taming water lily extract, and vitamin-rich sea buckthorn berry.
Hair Care/treatment
Function of Beauty
Bond Repair Custom Leave-In Treatment
A customizable, lightweight leave-in treatment to repair damage from hair color, bleach, and hot tools. Two serum-in-cream formulas address the needs of straight/wavy and curly/coily hair types. Created with Adaptive f3 Bonding Complex to enhance shine, control frizz, deliver heat protection, and strengthen strands.
Hair Care/treatment
Gisou
Honey Infused Hair Serum
This clinically proven, 96% natural serum features pure Mirsalehi honey encapsulated within the brand’s Bee Garden Blend. Upon application, these droplets burst, releasing the hair healthy honey and plant-based keratin blend to seal in moisture, shine, and protect hair with antioxidants.
Hair Care/treatment
Innersense Organic Beauty
Hair Renew Scalp Oil
A lightweight treatment oil to nourish scalp and encourage healthy hair growth. Natural oils of antioxidant-rich pomegranate seed, and moisturizing sesame and sunflower seed oils (packed with omega fatty acids) repair the moisture barrier and calm an itchy, dry scalp.
Hair Care/treatment
John Paul Mitchell Systems
Clean Beauty Shine Enhancing Treatment
This shine-enhancing glossing treatment is infused with pomegranate extract and borage oil to protect and moisturize strands. The clear gloss is meant to be applied after using the brand’s color depositing treatments that come in nine different shades.
Hair Care/treatment
Kérastase
Première Concentré Décalcifiant Ultra-Réparateur
This repairing pre-shampoo treatment is formulated with an 8% citric acid + glycine complex to help remove calcium buildup (from hard water) and repairs damage and dullness. It reinforces weak hair bonds and reconnects broken links between keratin chains for stronger strands.
Hair Care/treatment
VEGAMOUR
HYDR-8 Leave In Conditioner
A multitasking leave-in conditioner, heat protector, detangler, and frizz fighter in one silicone-free spray. The weightless formula is infused with a vegan keratin alternative that binds to strands, mushroom extract for heat and humidity protection, plus hydrating amino acids.
Hair Care/treatment
Virtue Labs
Damage Reverse™ Serum
This leave-in serum contains a high concentration of the brand’s patented bioidentical hair repairing protein, Alpha Keratin 60ku, biomimetic peptide, and Peptide Matrix Technology. Clinically proven to reverse hair damage (like split ends) and fight future damage.
Hair Color
Hair Color
Madison Reed
Root Perfection Root Touch Up Kit
A cream-based, ammonia-free permanent color that uses Rapid-Dye Technology to quickly deliver 100% gray coverage to visible roots in just 10 minutes. Available in eight shades and specifically designed for touch ups at the hairline and part line in between color appointments. Extends the time between salon visits by three weeks.
Hair Color
dpHUE
Color Dream
An at-home, ammonia-free demi-permanent formula that delivers shiny and conditioning color. Available in eight natural shades that seamlessly blend grays with multidimensional color that lasts up to 16 shampoos and gradually fades away without leaving a line of demarcation.
Hair Color
Fekkai
Blonde Rx Anti-Brass Repair Mask
This conditioning mask neutralizes brassiness and brings color-treated blonde strands back to life with ultra-violet pigments. Infused with hydrating panthenol and natural oils of avocado, jojoba, and chia seed to deeply condition and strengthen hair.
Hair Color
L'Oréal Paris
Superior Preference Hair Color
The new and improved version of this classic permanent hair color is powered by a fade-defying concentration of long-lasting dyes combined with conditioning oil-in-gel (no drip!) texture. The rich color – available in 50 shades – lasts up to nine weeks.
Hair Color
Sally Beauty
bondbar Bonding Permanent Crème Hair Color
A line of permanent cream hair color designed with bonding technology to strengthen, condition, and repair hair fibers and reinforce bonds while providing 100% gray coverage. Available in a wide range of shades from neutral black and darkest ash brown to high lift violet blonde.
Hair Color
Schwarzkopf
Keratin Blonde - Platinum Blonde Ultra Lightening Kit
This at-home hair color kit lifts up to nine levels, provides up to 100% gray coverage, and up to 80% less breakage. The protective pre-color conditioning serum keeps hair healthy, and the K-Bond-Plex anti-brass purple conditioner works to neutralize brass.
Hair Color
TOPPIK
Fill Me In
This brush-on cream color comes in four shades and helps to visibly fill in the hairline, eyebrows, or touch up roots at the part, making hair appear fuller with a formula infused with keratin protein fibers and argan oil. The 3-in-1 applicator allows you to blend precisely and easily.
Hair Color
Wella Company
Vivid Darks Permanent Cream Color
Permanent cream color specifically designed for naturally dark hair. Available in four vivid shades and formulated with five nourishing lipids to deeply condition hair and a new innovative hair coloring technology that lifts color up to three to four levels.
Hair Conditioner
Hair Conditioner
Redken
Acidic Bonding Concentrate (ABC) 5-Minute Liquid Mask
A deep conditioning creamy mask that melts into hair and repairs damage in five minutes with the brand’s proprietary Conditioning Care Complex plus their patented citric acid Acidic Bonding Concentrate to smooth, heal, and detangle all hair types, including thick curls and coils.
Hair Conditioner
Fable & Mane
MahaMane Detangling Leave-In Conditioner
This lightweight, milky spray detangles, hydrates, and protects from heat with moisturizing aloe and red hibiscus, plus antioxidant amla berry. The Ayurvedic formula of this leave-in conditioner is clean, silicone-free, and vegan.
Hair Conditioner
John Frieda Hair Care
Blonde+ Repair Bond Building Conditioner
Part of the brand’s new Blonde Repair collection, the bond building technology in this conditioner works to moisturize, strengthen, and protect hair from damage while boosting light-reflecting blonde brightness.
Hair Conditioner
K18 Hairscience
Damage Shield Protective Conditioner
A nourishing silicone-free conditioner that’s engineered to weightlessly soften, detangle, and strengthen hair with K18PEPTIDE. The ceramide-rich formula also contains a biotech-produced polysaccharide that provides a biomimetic shield that protects hair from damage for 3 days.
Hair Conditioner
Kristin Ess Hair
Velvet Finish Softening Mask
A silicone-free lightweight hair mask designed to detangle and deeply condition all hair types, and ultra-nourishes thick, coarse or over-processed strands as it maximizes softness, shine, and smoothness.
Hair Conditioner
Olaplex
No. 5P Blonde Enhancer Toning Conditioner
This blonde- and grey-enhancing toning conditioner neutralizes brassiness and yellow tones with micro-fine pigments that reach gaps left by larger pigments in purple brass-fighting shampoos. It brightens blonde and grey strands as it strengthens color-treated hair with signature OLAPLEX Bond Building Technology.
Hair Conditioner
Pantene
Miracle Rescue Deep Repair Conditioner with Melting Pro-V Pearls
This bond-strengthening deep conditioner fortifies and repairs hair fibers and nourishes strands with Melting Pro-V Pearls that release replenishing nutrients and strengthening lipids into hair strands to visibly repair six months of damage in just one use.
Hair Conditioner
SEVEN® haircare
OPTI conditioner
A conditioner with biotin, collagen, and vitamin B3 that targets hair thinning and loss with patented plant-based ingredients Procapil and Capixyl. The latter are designed to protect follicles by blocking dihydrotestosterone (DHT) and extend the anagen (growth) phase of the hair cycle while minimizing the telogen (resting) phase. Clinically proven to promote hair growth and restore fullness.
Hair Shampoo
Hair Shampoo
ORIBE
Serene Scalp Oil Control Shampoo
A gentle purifying shampoo designed to extend the time between washes by reducing excess sebum on the scalp without drying out or stripping skin or hair. The unique formula blends green marine algae and sugar-derived prebiotic to control oil while rebalancing the scalp’s microbiome.
Hair Shampoo
Cécred
Clarifying Shampoo & Scalp Scrub
A deep cleaning scalp-care shampoo that removes product buildup and residue with gentle exfoliating acids, organic purple willow bark, and tea tree oil. The 2-in-1 formula is also boosted with hydrating niacinamide and a chelating agent to help neutralize the effects of hard water.
Hair Shampoo
Head & Shoulders
BARE Soothing Hydration
This minimal ‘bare’ shampoo formula uses only nine ingredients, including plant-derived moisturizers and cleansers to clean and hydrate dry hair and scalp. The sulfate- and silicone-free cleanser is also clinically proven to fight dandruff with zinc pyrithione.
Hair Shampoo
Kitsch
Rice Water Protein Strengthening Solid Shampoo
A rice water shampoo bar that helps repair hair damage, including split ends while being environmentally friendly. Rice water protein is the star ingredient that strengthens strands in this lathering, sulfate-free, zero-waste solid shampoo.
Hair Shampoo
L'Oréal Paris
Elvive Hyaluron + Pure 72H Purifying Shampoo
Inspired by skin care, this deep cleaning shampoo dissolves excess sebum, buildup and residue at the roots as it increases moisture retention of the hair strands. The patented formulation of exfoliating salicylic acid and hydrating hyaluronic acid delivers 72-hour clean hair hydration.
Hair Shampoo
LolaVie
Restorative Shampoo
A gentle, sulfate-free cleanser that nourishes hair and scalp with vegetable ceramides, botanical extracts, and B vitamins like niacinamide and biotin. It repairs and protects from future damage with the brand’s proprietary bond technology, using chia seed extract to shield hair fibers.
Hair Shampoo
Moroccanoil
Frizz Control Shampoo
Frizz-fighting begins in the shower with this moisturizing shampoo that decreases flyaways and protects hair against the effects of humidity. The brand’s signature argan oil is enhanced with jackfruit extract to boost frizz resistance. The formula helps reduce static and flyaways by 99% (in 90% humidity) for up to 72 hours.
Hair Shampoo
The Doux
Press Rewind Curl Retention Shampoo
Designed to strengthen, cleanse, prevent heat damage, and restore moisture to curls and coils using the brand’s DOUXplex bonding technology. Natural aloe stem, patau oil, and cactus extract deeply hydrate all hair textures.
Hair Styling Product
Hair Styling Product
Bumble and bumble
Thickening Dryspun Texture Spray Light
An airy texturizing spray that delivers a volumized, full look with dimension and flexible movement. This translucent, lightweight finishing spray (a lighter take on the brand’s Pro-fave Dryspun Texture Spray) is formulated with silk powders plus macadamia nut and argan oils.
Hair Styling Product
Batiste
Sweat Activated Dry Shampoo
The dry shampoo brand’s innovation is a waterless formula that reactivates when you sweat, delivering up to 24 hours or freshness. Rice starch absorbs sweat and oil, while the encapsulated smart fragrance technology is released when in contact with moisture and neutralizes odor.
Hair Styling Product
Dae Hair
Cactus Fruit 3-in-1 Styling Cream
A multitasking cream that creates smooth styles, shiny blowouts, and defines natural curls. Infused with desert-derived botanicals to moisturize hair, this lightweight, versatile cream adds polish and tames frizz on all hair types.
Hair Styling Product
DevaCurl
CURLHEIGHTS™ CREAM
A lightweight, non-sticky, non-greasy styling cream for curly hair, made with Volume Complex to increase volume, definition, fullness, and bounce. It also moisturizes dry curls and reduces frizz by 83% for up to 8 hours.
Hair Styling Product
Olaplex
Volumizing Blow Dry Mist
This styling mist is designed to protect hair as you heat style it. Infused with the brand’s patented OLAPLEX Bond Building Technology to relink damaged bonds and repair as you blow dry. The formula is also infused with jackfruit polysaccharides, bamboo extract lipopeptides, advanced polymers, and pea peptides for long-lasting body and fullness.
Hair Styling Product
ORIBE
Gold Lust Dry Heat Protection Spray
A styling spray that provides heat protection and a frizz-free finish with naturally derived ingredients like plant collagen, marine algae extract, and a botanical-based polymer. Designed to spray on dry hair before using hot tools, this conditions and adds softness while protecting strands from temperatures up to 450 degrees.
Hair Styling Product
Raw Sugar Living
Not So Dry Shampoo
An environmentally friendly, innovative alternative to aerosol dry shampoo sprays, this lotion formula is designed to help absorb build up and excess oil from the scalp with natural tapioca and rice starch. It also contains vegan biotin and bamboo extract to strengthen hair follicles.
Hair Styling Product
ROZ
MILK Hair Serum
A silky, silicone-free hair serum, created by celebrity hairstylist Mara Roszak to hydrate, smooth, detangle, and strengthen strands. This lightweight, milky hydrating formula is 96% natural with hyaluronic acid, panthenol, and the brand’s Botanicomplex of ginger root, frankincense, grape seed and walnut extracts.
Hair Tools And Accessories
Hair Tools And Accessories
Dyson
Airstrait™ straightener
A cutting-edge hot iron-like tool engineered to dry and straighten wet or dry hair without heat damage using controlled high-pressure air flow – not hot plates, like traditional flatirons. This preserves hair strength, reduces breakage, and protects shine.
Hair Tools And Accessories
Conair
8-Piece Color Changing Hot Roller Set
These 8 instant grip rollers turn white when they reach the optimal curling temperature (in just three minutes) and go back to their coral-pink color when cool. The multiple sizes customize curls from jumbo to large.
Hair Tools And Accessories
ghd
chronos styler
This straightening and curling tool works to prevent hair damage and breakage from extreme heat. The device utilizes an intelligent algorithm to identify the user’s styling motions and reacts by delivering the right amount of power into the plates while maintaining the optimum temperature of 365 degrees for a higher level of precision.
Hair Tools And Accessories
Kristin Ess Hair
Soft Volume Blow Dry Brush
This multitasking blow dry brush has a ceramic smoothing plate, three speeds and heat settings to create volume, smooth hair, or detangle wet or dry hair. It features a directional airflow control that allows for volumizing or smoothing without heat damage.
Hair Tools And Accessories
PATTERN Beauty
Blow Dryer with Four Attachments
The brand’s first hot tool, specifically designed for curls, coils, and tight textures. This blow dryer utilizes advanced technology to minimize heat damage and maximize shine, and includes four attachments for textured hair: A diffuser, a wide tooth comb, a brush, and a concentrator nozzle.
Hair Tools And Accessories
TANGLE TEEZER
The Ultimate Detangler Plant Brush
This brand’s classic detangling brush now comes in a plant-based version made with 85% sustainably sourced castor beans (yes, the same kind that make castor oil). The high-performing eco brush design still features the brand’s two-tiered teeth technology that effortlessly detangles.
Hair Tools And Accessories
Wetbrush
Easy Blowout Brush
The innovative brush design features a raised convex shape that creates body with less effort. The ceramic-covered brush pad conducts heat for superior smoothing and straightening without overheating strands, and the edgeless (and heat-resistant) bristles add lift at the roots for volume.
Hair Tools And Accessories
YA-MAN
SPA STYLER® BLOW DRY + SCALP MASSAGE
A revolutionary hair care tool that combines blow drying with scalp massage via red light therapy to promote hair growth and scalp health by stimulating follicles and increasing blood circulation. Meanwhile the fast-drying tool leaves hair frizz-free and full of body and shine.
Natural/textured Hair Product
Natural/textured Hair Product
SheaMoisture
Amla Oil Bond Repair Leave-In Conditioner
A lightweight leave-in conditioner infused with amla oil, Fair Trade shea butter, and fortifying amino acids. This treatment detangles, defines, strengthens, and smooths textured hair, while reducing frizz and adding shine.
Natural/textured Hair Product
Aunt Jackie's Curls and Coils
Ready, Set, Hold! Braid Setting Foam with Extra Firm Hold
Specially blended with protein-rich biotin and hydrating honey, this lightweight, extra firm hold setting foam helps create sleek braids, twists, locs, and protective styles while it tames frizz, strengthens hair, and enhances shine.
Natural/textured Hair Product
Carol's Daughter
Black Vanilla Moisture & Hold Jelly
The newest addition to the brand’s classic Black Vanilla Collection, this styling jelly locks in moisture and provides up to 72 hours of hold without buildup, flakes, or crunch. Blended with shea butter, jojoba oil, vanilla, and zero drying alcohols, this non-sticky formula sets and shines your style while keeping curls healthy and manageable.
Natural/textured Hair Product
Color Wow
Flo-Etry Vital Natural Serum
A rich yet non-greasy oil serum moisturizes curls from root to tip with the new Naked Technology allowing large particles (of natural coconut, jojoba, and pequi oils) to micro-disperse throughout the entire hair strand for de-frizzed and glossy results.
Natural/textured Hair Product
Dark and Lovely
Fade Resist Poppin Pink Rich Conditioning Hair Color
Made specifically for textured hair, this conditioning permanent hair color now includes a new bold, fade resistant shade: Poppin Pink, designed to stand out and pop on dark hair while also caring for textured strands.
Natural/textured Hair Product
Jamaican Mango & Lime
Braids Your Way Foams & Refresh Dry Wash
Infused with Jamaican Black Castor Oil to nourish and add sheen to braids, this dry waterless foam wash rejuvenates your scalp, absorbing and eliminating odors and excess oil.
Natural/textured Hair Product
The Doux
O.P.P. One-Pass Press Heat Protection Spray
A weightless dry oil spray for heat styling textured hair that’s formulated with a plant-based polymer to strengthen, soften, and seal the hair fibers. It tames coarse textures and smooths the cuticle, reducing excess tension during the silkening process. Can also be used after heat styling to double down on weightless shine.
Natural/textured Hair Product
UZIMA
UKUAJI Blooming Serum
The word ‘ukuaji’ means ‘growth’ in Swahili, and this serum is clinically proven to balance the scalp’s microbiome to promote healthy growth of natural and tightly textured hair. The formula includes natural and biotech ingredients like turmeric stem cells, plant peptides, bio-identical keratin, and amla oil to optimize scalp health and prevent hair loss.
