People's Choice
Launch of the Year
Launch of the Year
e.l.f. Cosmetics
Halo Glow Highlighter Beauty Wand - Champagne Campaign
An easy-to-apply liquid highlighter that instantly adds a lit-from-within glow to cheekbones, brow bones, tips of noses, and chins. The wand’s cushion applicator makes the formula super easy to apply: just swipe and blend with fingertips. It’s also infused with skin care ingredients like 2% squalene to hydrate. Like a pop of champagne for your face.
Launch of the Year
Burberry
Goddess
This unique gourmand fragrance is the fashion brand’s first refillable fragrance. The perfume is anchored by a trio of vanilla notes and a touch of lavender. The vanilla beans are sustainably collected by hand and spend weeks drying in the sun, before being stored in wooden boxes to mature and develop the sweet signature scent. The warm, woody fragrance radiates the confidence, strength, and kindness of the woman who wears it.
Launch of the Year
CeraVe
Acne Control Foaming Face Cleanser 10% BPO
From the leading dermatologist-recommended acne brand, this maximum strength acne-fighting face and body cleanser is clinically tested to treat and prevent blemishes and blackheads with 10% benzoyl peroxide (the highest concentration available without a prescription). The effective yet non-stripping gentle foaming cream cleanser won’t dry out skin or disrupt its protective barrier thanks to CeraVe’s soothing formula of three essential ceramides, as well as hydrating hyaluronic acid and niacinamide.
Launch of the Year
Fine'ry
Pistachio Please
From the TikTok fav brand Fine’ry, this new viral scent smells like pistachio milk, fluffy vanilla, and tonka bean. It’s comforting, sweet, and decadently delicious — a guilty pleasure and a PerfumeTok sensation. Fine’ry fragrances are clean, vegan, cruelty-free, and budget-friendly. They’re available exclusively at Target.
Launch of the Year
Lancôme
RENERGIE H.P.N. 300 PEPTIDE CREAM with SPF 25
A revolutionary, peptide-packed, collagen building and skin protecting formula. The H in the product’s name stands for hydrating hyaluronic acid. The P is for peptides (300 different naturally-derived, collagen-boosting peptides to be exact). And the N is for niacinamide, the skin brightening antioxidant. It’s also infused with broad-spectrum UV protection to help prevent sun damage (which destroys collagen). This patent-pending concentration of potent ingredients has been clinically tested to improve wrinkles, dark spots, and sagging skin.
Launch of the Year
MAC Cosmetics
Studio Radiance Serum Powered Foundation
A buildable, weightless foundation that delivers a radiant, glowy finish along with multiple skin care benefits. The skin care-first serum formula includes 10% hyaluronic acid to plump and hydrate skin, plus olive and jojoba oils to strengthen the barrier. Like the brand’s iconic Studio Fix Fluid Foundation, this new formula evens skin tone, blurs visible pores and fine lines, and delivers long wear 12-hour coverage. Available in an extraordinary array of 56 shades.
Launch of the Year
Mielle
Rosemary Mint Light Scalp & Hair Strengthening Oil
A lightweight organic scalp and hair oil that hydrates, conditions, shines, and strengthens strands as it promotes a healthy scalp. Infused with natural rosemary and mint to invigorate the scalp and promote the growth of stronger, longer hair. The weightless formula also contains biotin to fortify strands plus natural jojoba, grapeseed, and sweet almond oils. Ideal for low porosity hair, silk press, and protective hairstyles, including braids and weaves.
Launch of the Year
OLAY
Super Serum 5 in 1 Benefit Face Serum
This 5-in-1 serum is supercharged with Olay’s breakthrough discovery of activated low pH niacinamide, plus vitamins C and E, collagen peptides, and gentle AHA lactic acid that all work together to even and brighten skin tone, smooth texture, and boost collagen without irritating sensitive skin. The serum delivers two months of visible skin improvement in two weeks, improving skin tone and texture, while firming, hydrating, and softening lines.
Micro-Influencer of the Year
Amazon Consumer Obsession
Amazon Consumer Obsession
take the day off cleansing balm
This oil-free cleansing balm is designed to remove makeup, sunscreen, and impurities from the skin without stripping or irritating it. It has a smooth, solid balm texture that transforms into a silky oil upon contact with the skin, allowing for gentle yet effective removal of even stubborn makeup, including waterproof formulas. The formula is fragrance-free and non-comedogenic, making it suitable for all skin types, including sensitive skin.
