Almost a year’s worth of planning has gone into presenting some of the biggest names in beauty where experts will share the trends influencing today’s consumer. On Wednesday, May 4, Cosmetic Executive Women (CEW) is hosting its second annual Retail Conference – a half-day virtual event designed to provide data and intelligence from key retailers, brands, social platforms, and experts to inform beauty executives on the shifts brands and retailers need to make to adapt to consumers’ needs. Here, three big reasons not to miss CEW’s Retail Conference 2022.
- TikTok’s Tim Natividad will serve as this year’s Keynote. Beauty is generating an enormous amount of traffic on the platform, and consumers are ready to shop there. TikTok sees more than 175 billion average monthly video views based on the top 100 beauty hashtags. That audience is consuming 236 videos a day. They’re returning 18-plus times every single day. The beauty and personal care audiences watch on average 26% more videos than the average TikTok user. Listen to how beauty brands should show up on the platform.
- A panel of BIPOC brands will talk about their entrepreneurial journeys. Today, BIPOC founders represent less than 5% of a nearly $90 billion venture capital market. As that slowly shifts for the better, there are incredible lessons to be learned. In this panel, to be moderated by Ulta Beauty’s Chief Merchandising Officer, Monica Arnaudo, we will take a close look at the incredible determination, strategy, and collaboration BIPOC brand founders bring to the beauty industry to achieve success. BIPOC beauty brand founders include Dr. Raj from TULA, Ron Robinson from Beautystat and Deepica Mutyala from Live Tinted to discuss how they’ve navigated the industry and funding, and the importance of developing relationships with retailers and staying true to brand values.
- A virtual storefront creator and expert will explain the ins and outs of how to build a presence in the metaverse. The Metaverse may be beauty’s newest playground but what exactly are a brand’s virtual retail opportunities? Neha Singh, the founder of Obsess, will address building a long-term retail strategy in this universe, what brands are using the metaverse for, and how brands are tracking success. Tune in to find out how to build a long-term strategy.
Tickets for CEW’s Retail Conference 2022 are available to purchase on CEW.org.